Scandinavian Airlines and ad agency CP+B, USA recently created a unique 2 for 1 flight offer called “Couple Up to Buckle Up”. The insight was that couples normally book their trips when they are physically next to each other, so they made an online offer that required a couple to be together in order to get a 2 for 1 flight deal.
The Sun Newspaper: Lets make it Great Britain
Having just got back from the UK I thought I would share this brilliant commercial that started to air on the 1st Jan. To get Britain off to a good start for the London Olympic year, The Sun Newspaper have created the above ad with a fun nod to The Chariots of Fire movie. Enjoy.
Vinnie Jones: Hard and Fast CPR
Wonderful campaign from the end of last year from Grey, London for the British heart Foundation. Have a watch and learn how to help save a life.
Hat Tip: Copyranter
London 2012 New Year Fireworks
Happy New year. For my first post of the year I just have to share with you the incredible new year fireworks display from London filmed by the BBC. It has to be the most impressive display I have ever seen! Enjoy and have a stunningly wonderful 2012.
Tribal DDB: SiriClaus
Wonderful self promotion application by Tribal DDB, San Francisco, USA. If you have kids or just want a laugh go to http://siriclaus.com on your iphone or computer, and have Siri answer those awkward questions about Santa, see some examples below!.
Q: Is Santa Claus real?
A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys.
Q: When is Santa coming?
A: Santa isn’t coming because your messy room scared him away.
Q: Is Santa bringing me what I wished for?
A: No. Santa Claus’s records show that you have enough toys.
Q: Have I been naughty or nice?
A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind.
Coca-Cola: Magic Machine
It’s coming up to the end of the year and so Coca-Cola in Argentina have decided to make one last coca-cola happiness machine of the year in Buenos Aires. The above slip is in Spanish but you will understand it easily without the text. Enjoy the surprise.
Apple: Santa iPhone 4S
Apple and ad agency TBWA\Media Arts Lab, USA, have created the above TV spot showing how Father Christmas could use the new iPhone 4s Siri intelligent assistant feature to help him get around the world.
Top 15 ads of 2011
2011 has been my first year of being officially with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, every day hundreds of times. It takes great creativity and courage (from clients and agencies) to create something that pushes through the mundane and catches our attention.
What I really like is when brands actually connect with real people and make a relevant, emotional impact, it’s then so easy to capture it and create wider publicity. Great content can always be amplified across multiple channels.
Below are my top 15 ads of 2011 in no particular order. Agree, or disagree, but most of all just enjoy.
Agency: Saatchi & Saatchi, London
Client: Deutsche Telekom / T-Mobile
Agency: Deutsch LA
Client: Volkswagen
Agency: Wieden + Kennedy London
Client: Cravendale
Agency: Ogilvy, Cape Town
Client: Volkswagen
Chrysler: Imported From Detroit
Agency: Wieden + Kennedy, Portland
Client: Chrysler
To see all the gifts from Old Spice’s Isaiah Mustafa go to http://www.youtube.com/user/OldSpice
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Agency: Black River FC
Client: Nandos
Agency: Adam & Eve
Client: John Lewis
Agency: Wieden + Kennedy
Client: Levis
Agency:Publicis Mojo, Sydney
Client: Hahn Super Dry
Agency:Ogilvy Colombia
Client: Pictionary
Agency:Drill Inc
Client: Docomo
Agency: 303 advertising, Perth
Client: Road Safety Council of Western Australia
To see the original Lynx Angels add click here
Agency: BBH, London
Client: Lynx
Agency: Definition 6
Client: Coca-Cola Brazil
Boondoggle: Winter Wake-up app
Ad agency Boondoggle, Belgium created the above winter wake up app so their staff could get to work on time when the weather takes a turn for the worse. "The Winter Wake Up" app works like an ordinary alarm clock, but analyses real time weather updates and wakes you up earlier if there has been freezing weather or snow the night before. That way, you’ll have plenty of time to clear your driveway, defrost your car and still leave for work on time. To download the app and try it out for yourself click here.
Google Zeitgeist 2011: A Year In Review
It’s that time of year again for the annual Google year in review video. Click on the video above to see how the World Searched with Google in 2011. For the full list of search trends go to http://www.googlezeitgeist.com/en/