Spending 10 days in Cannes at the Lions Advertising festival was incredible, but one thing I didn’t see enough of till I got home was all the work. I have made up a presentation with what I believe are the… Continue Reading
Really smart work to promote The Voice singing contest in Brazil using YouTube pre-roll ads. They got musicians to play in the pre-roll ads, if you didn’t skip the ad after 5 seconds the singers won and got to play… Continue Reading
Ever wanted to read faster? well if you find this Cellcom banner ad now you can. To help promote the network’s new 4.5G service they created a smart banner ad for a few popular news sites in Israel. Normally, a… Continue Reading
Wieden + Kennedy are at it again with another novel Old Spice campaigns. The idea is that with Old Spice hair products your hair is capable of anything. So naturally they have created a way for you to have Huey… Continue Reading
Dove and Ogilvy London created a campaign that allowed Facebook users to swap spam / negative ads about weight, for positive messages on natural beauty. Now if only there was a way to get rid of Facebook ads altogether……
Although the video is rather cheesy, and the title a little off, I do like the simplicity and reach of this idea + is a nice use of sky banners. The activation was done in Spain for Cornetto by ad… Continue Reading
Most banner ads are awful boring things that people never really click on, in fact people are more likely to be struck by lightning than click on one!.Thanks to Volkswagen and wonderful Amsterdam agency Achtung!, there is now a great… Continue Reading
Recently at Ogilvy Cape Town we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds. Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it.… Continue Reading
It’s case study season again (read pro-active / scam time). This above work caught my eye for the Golf GTI by DDB, Spain. They decided to take help solve the problem of those annoying 5 second YouTube pre-roll ads by… Continue Reading
More brilliant Volkswagen YouTube work from AlmapBBDO. They created the above YouTube pre-roll ad that showed odd the benefits of the VW seamless DSG Tiptronic transmission by seamlessly automatically pressing the skip button at the end of the 5 second… Continue Reading