Cravendale: Cats with Thumbs

Great work for Cravendale by Wieden + Kennedy London. They posed the question “Why do cats stare when you’re pouring milk?”. If there is one thing the internet loves, its cat videos so hardly surprising that even with hardly any PR the clip above has already had over 35,000 view after only 1 day!.

They have backed the ad up with a humorous Twitter account, facebook fan page, and a simple microsite! Sterling Job W+K.

Chris

Adman at Ogilvy

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