Australian Office of Road Safety: Enjoy The Ride

“Enjoy the Ride” is a Road Safety Council of Western Australia initiative created by 303 advertising in Perth. Its so nice to see a non shock and awe approach to road safety in this day and age and I’m pretty sure this will have a far greater effect on reducing speeding and accidents.

If only all road safety ads were this good.

Chris

Adman at Ogilvy

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