Two great ads for Google Docs on the fly editing by Goodby Silverstein & Partners + Google Creative Lab, USA. My favourite of the two is the wedding version.
Coke Zero: A Step from Zero
Coke Zero’s new make it possible project by Ogilvy & Mather, Paris launches with the above TV ad showing a story of a guy starting a new dance move called The Toe Tappy. The Make it Possible project aims to find passionate people with passionate dreams and helps to spread online thought a dedicated site. Read up more at http://makeitpossibleproject.com.
The music track is " I’m all in" by up-and-coming rapper Metis featuring Aynzli Jones.
The Times: Jubilee
Wonderful print ads from The Times in honour of their continued coverage of the monarchy and the Jubilee. The ads were put together from London Agency CHI&Partners.
“The Life, The Times, The definitive Diamond Jubilee coverage. From the newspaper that has witnessed it all”
McDonalds: McDonalds?
Goertz: Virtual Shoe Fitting Case Study
German shoe retailer Goertz and ad agency Kempertrautmann created the above campaign turning outdoor media into retail space. Using Microsoft’s Kinect system they allowed people to virtually try on shoes, then buy / share / or Like them directly from their phone. Stunning work.
Only Jeans: Onlybecausewecan Case Study
Advertising agency Uncle Grey in Denmark developed this above brilliant interactive campaign to sell cloths for retail store Only. As well as the ad being beautifully shot the site allows you to interact and buy, share, and Like the clothes in the story. One of those ads I wish I could have come up with, will be interesting to see what else spawns from this.
To try it out for yourself go to http://onlybecausewecan.com/
Nando’s: Diversity
Black River FC and Nando’s have come up with another wonderful ad that was recently banned by the SABC!. The Nando’s Diversity campaign aims to force South Africans to question Xenophobia and intolerance. Great work.
Durex: Performax Intense
Great work for Durex and their Performax Intense range of condoms. Am sure Marvin Gay would approve of the use of his “Lets get it on” song too. If anyone knows the agency please let me know.
Getty Images: The Watermark Project
Fantastic work by R/GA London for Getty Images. How do you change perception of a billion dollar company? Not with advertising but by changing the very interface that made them less than popular in the first place. By changing their product. See above for what they did.
Axe: Effect Project
Wonderful work for Axe by Ad Agency Lowe, İstanbul, Turkey. They created the above magazine ad inside copies of digital age magazine (with a sample of Axe deodorant). The Ad prompted people to spray it with Axe in order to prove that “When there’s, Axe, there are girls”, when they sprayed the magazine images of girls appeared in the background of the ad.