SA Cannes Lions Winners: Day 3

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(The below is part of a series of articles I am doing for ididthatad.com and Ogilvy)

SA walked away with a fantastic total of 14 awards last night, 8 for Radio and 6 for Press.

DDB, NET#WORK BBDO, and TBWA all did incredibly well, DDB for their fantastic McDonalds press work, and NET#WORK BBDO yet again dominated Radio with great spots for Mercedes and Chicken Licken.

Ogilvy South Africa’s Johannesburg office also picked up their first Lion this year for Greenpeace, and Ogilvy Cape Town snatched yet another award, this time for a Stimorol Taste Twist Radio ad  (Both Bronze awards).

South Africa seem to be really strong internationally at traditional advertising, lets hope we can swing with the same strength towards the newer mediums.

See the results and work below.

Press:

McDonald’s, Kids Party // DDB Johannesburg // Print Restaurants & Fast Food, and Illustration (Gold x 2)

Mcdonalds Monster BillyMcdonalds Monster TheodoreMcdonalds Monster Tiffany

Enterprise, Mother in-Law & Mommy’s boy // TBWA\HUNT\LASCARIS Johannesburg // Print Savoury Foods (Silver)

Mother in LawMummys-boy

Road Lodge, Alarm, Natures Call, Late Night TV // TBWA\HUNT\LASCARIS Johannesburg // Print Travel, Transport & Tourism (Bronze) [Work not found]

Die Burger, Blanket // Draft FCB Cape Town // Print Publications & Media (Bronze)

BlanketMcDonald’s, Cuckoo Clock, Trophy // DDB Johannesburg // Print Copywriting (Bronze)

Radio

Mercedes, Cabo Reunion, Boss // NET#WORK BBDO Johannesburg // Radio Cars & Automotive Services, and Best Scriptwriting (2 x Gold)

  

DOOM Super Multi Insecticide, Colony, Secret // TBWA\HUNT\LASCARIS Johannesburg // Radio Household (Bronze) [Work not found]

Benzac Anti Acne Cleansing Cream, Farts // NET#WORK BBDO Johannesburg // Radio Pharmacy (Bronze) [Work not found]

Chicken Licken, halitosis, Bacteria // NET#WORK BBDO Johannesburg // Radio Restaurants & Fast Food Outlets (Bronze)

 

Greenpeace, Miriam, Michael, Daughter, Reunited // Ogilvy Johannesburg // Radio Public Health & Safety, Public Awareness Messages (Bronze)

Kraft, Stimorol TasteTwist – Choir // Ogilvy Cape Town // Radio Best Use of Music and/or Sound Design (Bronze)

DOOM Super Multi Insecticide, Colony, Secret // TBWA\HUNT\LASCARIS Johannesburg // Radio Best Scriptwriting (Bronze) [Work not found]

SA Cannes Lions Winners Day 2

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The second night of the 2012 Cannes Lions awards is now behind us and South Africa is still doing well, walking away with another 6 lions (4 x Silver, 2 x Bonze). Ogilvy Cape Town had another great night with two Silvers Lions including one for the first ever Cannes Lion Mobile award for SAB’s Be the Coach. Great to see Black River FC and their Nando’s “The last dictator standing” campaign get a bronze for integrated media use. Also good that TBWA\HUNT\LASCARIS’s fun “Mommys Boy” poster for Enterprise polony got a Silver. Well done to all the finalists and winners so far.

Only two more awards nights still to come, for now you can see all of last nights winning South African work below. Enjoy.

Silver for SAB “Be the Coach” by Ogilvy Cape Town– Media // Best Integrated campaign led by Mobile

Silver for Volkswagen “Bluemotion Label” by Ogilvy Cape Town– Media // Best use of print media

Volkswagen: Bluemotion Labels from Ogilvy South Africa on Vimeo.

Silver for Tiger Brands “Mommys Boy” by TBWA\HUNT\LASCARIS Johannesburg – Outdoor Posters // Food

Mummys boy

Silver for Land Rover Defender “Lions, Bushbaby, Buffalo” by Y&R Johannesburg – Outdoor Posters // Cars & Automotive Services

Buffalo BushBabyLions

Bronze for Nando’s “The Last Dictator Standing” by Black River FC – Media // Best Use of Integrated Media

Bronze for Mercedes “Blind Spot” by NET#WORK BBDO Johannesburg – Outdoor // Billboards & Street Furniture

Toyota Etios:Tweets for Sweets

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Incredible work from Toyota and Mesh Interactive for the launch of the new Etios. The team transformed the shop front of an empty shop in Cape Town into a sweet dispensing machine of happiness. The team created a Rube Goldberg machine to dispense a sweet, all you needed to do was send them a Tweet with a specific Hashtag that then started the machine and gave you some candy joy. See the above clip to see it in action, if you want to find out more they also have a great fun website at http://www.etios.co.za

Microsoft: Surface

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Microsoft SurfaceAnyone who knows me will know I’m a huge fan of Microsoft, not because I dislike Apple, but because especially recently I think they have been making huge leaps in UX, and incredibly innovative functional tech products. Now they have just release Microsoft Surface.

With Surface, Microsoft have re-imagined the tablet, Surface is designed to work as both tablet and PC. The device has a liquid metal case that makes it both sturdy and light, weighing in at just 1.5 pounds.

The tablet has a 10.6-inch screen, and has a built-in kickstand on the rear for holding the tablet up for typing and viewing videos and a full multi-touch keyboard on the tablet’s magnetic cover with a trackpad. Surface also features Gorilla Glass -– an ultra-strong glass – to prevent scratches and breaks if it takes a tumble. (Read more at http://www.microsoft.com/surface)

“It was always clear that what our software could do would require us to push hardware, sometimes where our partners hadn’t envisioned,” Microsoft CEO Steve Ballmer said at the event. “Much like Windows 1 needed the mouse, we wanted to give Windows 8 its own hardware.”

I want one now!

Cannes Lions PR Grand Prix: JWT Puerto Rico “The Most Popular Song”

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Advertisings most glamorous awards the Cannes Lions is well under way and so far the PR Grand Prix winner from the first night really stood out for me. The campaign is by JWT Puerto Rico for Banco Popular, together they got world famous local salsa band, El Gran Combo, to re-record one of their biggest hits. The original song celebrated laziness, titled "No Hago Más Ná," which translates to "I Do Nothing." But in tough economic times, in a country where 60% of the population is on welfare, the song, while catchy, is perhaps counterproductive. So, JWT got El Gran Combo to record a new version with the opposite message—a celebration of hard work. See the results in the case study above. Fantastic work.

The Walking Dead: Life-size tear-off poster

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Great outdoor activation to help promote The Walking Dead on Fox Crime Norway. Ad agency Frank, Norway created a giant poster showing life size zombies with removable body parts that pointed people towards the show times.

Clark&Kent: X Ray Vision, Phone booth

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A new Agency that seemingly has no clients and as yet an unknown staff compliment has been getting a ton of free publicity in the advertising media. They’re called Clark&Kent and have offices in a phone booth in Madison Ave NYC. As well as having great business cards (See below) they also have now come up with an X ray vision app!

Am interested to see where this goes.

ClarkKent_business

Coca Cola: Security Cameras

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Coca Cola Latin America and production company Landia have taken the usually much mired security camera, and instead showed the happier side of life that the cameras often catch. All of this is set to the tune of Supertramp’s “Give a Little Bit”.

ONG Florescer: Tomorrow in a Box

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Clever work for ONG Florescer, a Brazilian non-profit children’s community/education center. Their agency, JWT, helped come up with a novel way to raise needed donations, they created a website where people could buy and share product ideas thought up by the kids.