Axe: Effect Project

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Wonderful work for Axe by Ad Agency Lowe, İstanbul, Turkey. They created the above magazine ad inside copies of digital age magazine (with a sample of Axe deodorant). The Ad prompted people to spray it with Axe in order to prove that “When there’s, Axe, there are girls”, when they sprayed the magazine images of girls appeared in the background of the ad.

Chris

Adman at Ogilvy

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