In order to increase awareness of rubbish on beaches, Corona beer constructed a hotel made entirely out of rubbish by trash designer H.A.Schult. They then invited local celebs to stay over to attract attention to the cause.
The campaign was picked up by local and international news stations including the BBC, Great work by JWT, Madrid.
To find out more go to http://www.facebook.com/savethebeach or http://www.coronasavethebeach.org
Wonderful new Glass and a half Production for Cadbury dairy milk by Ogilvy Joburg, South Africa. The new campaign was launched on Sunday evening across South Africa.
This is one of the best tourism campaigns I have ever seen. In order to promote Peru, Y&R, Peru bought Peru’s culture, food, traditions, and more to Peru, Nebraska in the USA.
They took over the small town and filmed their exploits showing how they helped makeover the local towns people into true Peruvians.
Watch the documentary to see it all at work, its long but its worth it. Stunning!
Stunning work from Ogilvy Tunisia for Axe deodorant. They created a Facebook app that uses the relationship status update feature and allows you to be in a “relationship” with 100’s of girls at once. When people click on relationship update link it takes you to an Axe FB app page and allows you to install the custom relationship app yourself.
Try the app out yourself here: http://apps.facebook.com/axestatus/
The campaign recently won Gold at the Dubai Lynx Awards for best use of Ambient Media
(Via: Giles Rhys Jones from Ogilvy London)
Incredible work from Google Chrome and the North Kingdom Team to help promote a new album being released by Jack White and Nora Jones called Rome. The activation uses WebGL technology and HTML5 to create a stunning interactive music video.
Try it out for yourself at: http://www.ro.me/ (You will need Google Chrome of the latest firefox browser for it to work)
Wonderful English beer work. It’s funny, and it mocks the French! what more could you ask for.
Great work by Bombardier.
Google has finally released its new music player currently in BETA and surprisingly called Music Beta. Google Music lets you upload your personal music collection to the cloud and enables you to listen to it anywhere, keeping everything in sync,
The Beta is currently only open to people in the USA. To sign in and request an invite go to http://music.google.com/about/
Below are some of the key features:
If you’re a Facebook addict then this could just be the app for you. Deutsche Post DHL have just released this wonderful Facebook app that aggregates all your content and creates a well laid out infographic style 28 page real hardback book for you to be able to browse memory lane whenever you so please.
To try it out go to http://www.socialmemories.de/
To help celebrate their 125th anniversary Coca-Cola have set up a ginormous 3D projection on all sides of their Atlanta Headquarters! The results are incredible, I’m not sure if this is the largest 3D projection ever, but I wouldn’t be surprised (It rises 26 stories high on all 4 sides of the building, more than 200,000 Square feet of projection surface!). For now they are displaying images of Coca-Cola through time, however they plan to project up fans pictures, tweets, and more in the coming days.
To see some of the other things Coke are up for their anniversary go to visit their worlds largest facebook group here, or go to www.coca-cola.com
Great work to get it all set up by Obscura Digital.
Thanks to Julián Gutiérrez from Ogilvy Colombia for sending me this above great activation for Pictionary. Instead of taking photographs, they cunningly hid a cartoonist in the back making quick drawings of the people inside.
Ogilvy Colombia are also the agency behind the great HotWheels loop billboard from last month.