Fun work from Ogilvy Cape Town creatives Tommy Le Roux and Jonathan Lang for VW South Africa.
To help promote the power of the new Golf R they created an edible ad and asked readers to literally eat the road. Tasty.
Mini: Get Billboarded
Stunning work from Mini Germany. Till the 29th of May anyone (even people outside of Germany) can use the above facebook app to get their picture on one of the main billboards in Berlin + stand the chance to win a Mini of your choice!
No idea who the agency is but go to http://apps.facebook.com/miniphotobox/ to enter and try it out for yourself. Similar idea to the Corona beer New York Times campaign from late last year.
Lexus: Ben (The Most Silent Car in Class)
Lovely work by Saatchi & Saatchi, Bucharest, Romania for the new Lexus CT 200h hybrid car.
The clip reminds me a bit of the David After Dentist Video meme that was a huge YouTube hit in 2009.
Carling Black Label Cup: Be The Coach
Yesterday South Africa’s most popular beer brand Carling Black Label launched an innovative campaign called “Be The Coach” where the fans will get to choose the team players for a match between two of South Africa’s largest football teams, The Orlando Pirates, and The Kaizer Chiefs. To pick the squad all users have to do is buy a Black Label and follow the instructions using USSD on their phones to vote for the team members and positions.
The selected teams will play a match on the 30th of July at the FNB Stadium in Johannesburg. Voting opens on the 1st of June.
Wonderful work from the Carling Team at Ogilvy Cape Town.
VW South Africa Digital
Proud to announce VW South Africa is now up and running online, today we launched their new Facebook site, Flickr, YouTube, and a stunning interactive campaign for the new Polo GTI called Date Drive from legends @captainjennifer and @Cuanan (more on that later). Twitter is coming but for now you can follow Date Drive on twitter here.
Congrats to the team @OgilvyCT and the marketing guys at VW I wish it all the best.
(I work @OgilvyCT and help on VW, I just wanted to write this post as know how much sweat and tears the teams have put into making all this happen, great work guys and looking forward to seeing it innovate and grow)
Simpsons: Nedna choice
Fun campaign from The Simpsons. After last nights season 22 finale they gave fans the chance to determine a part of the show, namely should Ned Flanders and Edna Krabappel hook up, or break up in the next season. To vote all fans have to do is go to http://www.thesimpsons.com/nedna/. Once you have voted you can download Pro-Nedna or No-Nedna wallpapers and twitter and facebook icons.
Nandos: The history of Nandos Peri-Peri Chapter 1
Nando’s has just released the first of six ads that will reveal the story of the dubious history of their unique Peri-Peri sauce. The campaign is from Black River FC and to celebrate the release of the first ad they even sent me a stunning chilli plant (see pic below)!
The legendary Spanta Bagherpour, Nando’s Marketing Manager, had the following to say: “This is about nothing less than Nando’s origins. Our very beginning. About the thing that started it all,”
Thanks for the plant guys, I see a chilli eating contest looming in the near future.
Club La Senza: Nudist beach
La Senza bring a wonderful weekend present for all the guys out there with this gratuitous new promo for La Senza bikinis. Enjoy (see interviews with the girls by clicking here)
The song for the ad is called Punching In a Dream, by The Naked and Famous
To find out more visit: http://www.clublasenza.co.uk
Purina Friskies: iPad Cat Games
Wonderful idea from Purina for their Friskies range of cat food. Together with Fosforus, located in Austin, TX, they have created 3 branded games for cats to play with on iPads or Android tablets devices. The games are called Cat Fishing, Tasty Treasure Hunt, and Party Mix-up.
Visit gamesforcats.com for links to the games, and more.
