Plascon:Mess into Masterpieces

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Nice work from King James for Plascon. They commissioned artist Jarryd Kin to paint a portrait of Kate and William’s royal wedding kiss made out of mayo, jam, ketchup and flour on Plascon’s new stain resistance Double Velvet paint, then proved its stain resistance by wiping it clean.

On Plascon’s Facebook page Fans who suggest a theme from the week’s news for Plascon’s artist to paint stand a chance to win a limited edition print of Plascon’s latest artwork and R5000. You can see the artwork being made live between 11am and 2pm on 10, 17 and 24 June and 1 and 8 July.

Hahn Super Dry: Manly Beer Making

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Stunning work by Publicis Mojo, Sydney for Hahn Super Dry beer in Australia. They managed to produce the worlds manliest beer production line, featuring Knight Rider rider music, ninja movies, a Delorean monster truck, and a helicopter amongst other things.

Starburst: Contradictions Dog

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Lovely new spot for Starburst, love the dog, great work by TBWA\Chiat\Day, New York.

The new commercial helps to publicise their recent trademarked tagline “It’s a juicy contradiction”, you can find out more at http://starburst.com

Motor Accident Commission: Drive Safe

Chris 1 Comment

Motor Accident CommissionWonderful work by BBDO for the New Zealand Motor Accident Commission.They created billboards, beer mats (see below), and posters for the campaign using pictures to symbolise swear words.

I always love it when agencies put across their point for safe driving without using shock tactics.We live in this age of 24 hour bad news live on air, and an attention economy where media battles for our eyeballs and ears every second. Its always nice to spin a little fun into the serious mix. I would hazard a guess this kind of work does a much better job of getting teens to not drive like a real cock too.

Motor Accident Commission Coasters

Call of Duty Elite: The Legend of Karl

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Hilarious/Great clip introducing the new Call of Duty Elite. It’s an innovative new online service that significantly enhances the Call of Duty franchise’s multiplayer experience delivering a new level of social engagement to players worldwide. Connect. Compete. Improve.

Great work by Dojo SF

Infographic: Things People Do With Their Phones

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Wonderful Infographic by gsmarena.com showing the latest 2011 world trends on how people use their phones.

Hat Tip: Steve Clayton

things-you-do-with-your-phone

Intel: Virtual Facebook Profile Exhibit

Chris 1 Comment

Exhibit1Exhibit2Exhibit3Exhibit4

Incredible work by Intel, they have created a facebook app that takes your data and generates a virtual museum exhibit of your facebook social network including, likes, friends, words most used, and more.

To try it out go to http://www.intel.com/museumofme

One you have finished watching your personal exhibit you can share it with friends and it can automatically create a personalised photo album to upload to your profile. (If you know the agency please leave a comment below)

Volkswagen: Polo GTI Date Drive

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A couple of weeks ago VW launched the above interactive campaign for the new Polo GTI called Date Drive. The aim is to prove that the new Polo GTI is the sexiest car in class. To prove it the cars are being put into the hands of people who apply to go on a date on the Date Drive website.

Once approved they have the car for an evenings date and can live tweet the nights events + their heart rates are monitored live and all the data sent back to the site so you can see the excitement happening in real time. Above is one of the recent video clips of some local celebs showing what goes on. To apply and find out more go to www.datedrive.co.za or follow the twitter feed @DateDrive

The great creative work was done by Ogilvy Cape Town’s @cuanan and @captainjennifer

Nissan & Renault create the same ads

Chris 2 Comments

Not sure who came up with this idea first but both TBWA for Nissan and Publicis for Renault seem to have come up with the same idea for an ad for the car manufacturers new 100% electric cars. Nice ads though.

Nike: The Republic of Corinthians

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To celebrate the Brazilian Corinthians football team turning 100 Nike and Saatchi & Saatchi Brazil created a fake country for the teams 30 million fans called The Republica Popular do Corinthians. It came complete with its own passports (stamped with matches attended), money, legislation, Birth Certificates, and even its own president!

The results of the campaign were astounding:

  • More than 1 million ID card issued in the first month
  • $7.8 million of free publicity
  • Over 1.2 million people signed up for the Nike mailing list
  • $5.1 million of campaign related merchandise sold
  • The president of Brazil also publicly became the president of Corinthians