Coke and agency Publicis E-Dologic created a wonderful recycling campaign using facebook places. They added over 10,000 recycle bins locations to the Facebook Places system, so people could find a Recycle bin nearby at anytime. The person who checked into the most recycling sites was crowned Coke’s Recycling King. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos.
100 Years of Fashion: Westfield Stratford
100 years of East London style in 100 seconds, wonderfully done by The Viral Factory, UK for Westfield Stratford
VW: Beetle High Five
Fun new ad for the new 2012 VW Beetle. The song is “The Clapping Song” by “Shirley Ellis”.
K-Y Intense: Lesbians Alex & Emma
Very fun work by Mother, New York, for K-Y® Brand INTENSE®. This time they are advertising the product using a fictional lesbian couple called Alex and Emma, whose secret to happiness and long relationship is using some K-Y Intense!
For info on the product go to http://www.k-y.com/intense.
Durex: Xerud The Love Fortuneteller
Incredible work by OgilvyAction, Taipei, Taiwan, for Durex. In order to give out samples in a memorable way they created a Love Fortune teller machine and placed it in clubs and bars around Taipei. When people asked for their Love Fortune the machine gave them their fortune along with a sample of a Durex condom. On average during the sampling the machines handed out 77 Durex per hour!
Agent Provocateur: Remember Your Agent Provocateurs
Wonderfully sleazy work by Agent Provocateur for their new Autumn / Winter lingerie range. One can only imagine how happy the creative director must have been when he got the go ahead to shoot this!
Flash Mob: New Zealand Rugby World Cup
Nice little flash mob by a group of Kiwi’s for the upcoming Rugby World Cup that’s due to start this weekend. The flash mob Haka above was done at Sylvia Park shopping centre in New Zealand.
Infographic: Facebook Fan + Edge Rank
Wonderful Infrographic from Moontoast. The infographic explains the different types of Facebook “Like” interaction, as well as how data is shared. They also give a wonderful simple overview of Facebook’s search algorithm called Edgerank.
Ariel: Fashion Shooting
Wonderful interactive activation by Saatchi & Saatchi, Stockholm, Sweden for Ariel Actilift.
For one week they built a glass box in the waiting hall of Stockholm Central Station with clean clothes rotating on a washing line inside, as well as a large industrial robot turned into a food cannon. People could log onto Ariel’s Facebook page — www.facebook.com/arielsverige — and win clothes by controlling the canon in real time. If they hit any of the clothing it was washed clean with Ariel Actilift send to the winner in the post.
Infographic: NFC Technology
Wonderful Infographic explaining some of the innovative uses of NFC technology and predicting it’s future. For the advertising industry this is something that we have already started seeing a few innovative uses of (NFC enabled posters, facebook check-ins etc), and in the near future its only going to get better. Click on the image to zoom in.
Via: Microsoft’s Steve Clayton
