Lovely new campaign from BBH London for British Airways, funny seeing it as was asked about creative for this campaign when I was last in London earlier this year! This latest campaign is budgeted around £20mmillion and will largely be about customer service. The new tag line; "To fly. To serve," is the motto from the original BA coat of arms.
Nestle Milo: Tough Week
Wonderful new ad for Nestle Milo chocolate milk drink from our team up at Ogilvy Joburg.
DSTV: Cat (Wanker)
This weekend was the 33rd Loerie Awards. The Loeries recognise creative excellence in advertising in Africa and the Middle East. Tomorrow I will be posting up all the highlights (Am still recovering from the parties so forgive the late wrap up). For now I just want to share this short clip from Ogilvy Johannesburg that I somehow missed earlier in the year. Enjoy.
To see all the Loeries results go to http://winners.theloerieawards.co.za
T-Mobile: Parking Ticket
Just in case you missed the new T-Mobile commercial / guerrilla marketing, here it is in its full glory. Very funny work from Saatchi & Saatchi, London.
Cat’s Pride: Kitty’s Massage
Some Friday light entertainment to finish off the week with. The above ad for Cat’s Pride was created by Doner, Detroit. If only they really did give massages.
Cosmo For Guys – What Girls Look At
To help raise some PR for Hearst’s new iPad only men’s magazine “Cosmo For Guys” their Ad Agency Thinkmodo, New York City created the above campaign featuring a strapping chap walking around New York, chatting to girls, and seeing what the girls look at. I have seen this done several times before seeing what guys look at, but never the other way around. Personally I think the girls seemed rather well behaved. To check out the new mag click here.
Forever Wild: YouTube Interventions
Sign the petition at: http://wildernessfoundation.co.za/savetherhinos/
Am proud to have helped out on this. Please help and sign up at the link above.
Brief:
Rhinos will be extinct within 10 years if they continue to be killed for their horns. The non-profit Forever Wild initiative, with zero budget, briefed us to raise awareness of the poaching issue and get people to sign an online petition that will be presented to the US Congress later this year.
Insight:
People don’t seem to have even a minute for serious messages, yet they spend hours on frivolous online distractions.
Solution:
For two weeks we created over 55 YouTube clips, remixed versions of each day’s most frivolous trending videos (and some all time classics). These Trojan Horses forced people who actively searched for these silly videos to confront the stark reality of how they were spending their time.
Results:
We knew we’d reach the conscience of some people, and piss off others. But the idea certainly touched a nerve. With $0 spent, signatures have so far increased by almost 300%. And it’s not over. http://wildernessfoundation.co.za/savetherhinos/
Advertising Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Producer: Iris Vinnicombe
Social Media Manager: Chris Rawlinson
Production company: Platypus Productions
Andes Beer: Ballerina Bad news
Stunningly fun work by Del Campo Nazca Saatchi & Saatchi, Argentina for Andes Beer. The ads were made to help promote their new temperature sensing bottles and cans. The one below is also pretty great!
Kalahari Ads: Lucky Charm
After the SA vs Wales match last Saturday I caught this on TV and thought I would share it with you. If anyone not from SA wanted to know what South African people are really like then see the above ad for Kalahari online classifieds. Will bring a smile.
Loerie Awards Promo – Riaan Cruywagen "Bad Ads"
The 33rd Loerie awards is taking place this week in Cape Town (The Loeries are South Africa’s largest advertising awards). For a bit of fun they created this ad featuring one of the countries oldest News reporters / wig wearers; Riaan Cruywagen.