Fantastic 3D projection interactive infographic work from DDB for the Financial Times. They set up the projection in New York’s Grand Central Terminal, the infographics changed depending on where you were standing.
For more information about the campaign visit: http://www.ft.com/graphicworld
EPA: Inner Art Creative
The Brazilian Pan Americana School of Art and Design and their agency Almap DDBO created the above programme that when installed tracked peoples mouse movements over a period of time, creating art that could then be shared, or even ordered online.
SNL: 100th Digital Short
Slightly off topic but I couldn’t resist posting the 100th Digital Short from SNL. It’s a star studded comedy affair with celebs like Justin Bieber, Michael Bolton, Jon Hamm, Natalie Portman and Justin Timberlake and even SNL favourite Will Ferrell.
Land Rover: The 7th Wheel
Y&R New York recently released the above ad for the 7 seater Land Rover LR4. The ad features the story of a 7th wheel tag along to a road trip.The ad is like watching a series of brilliantly executed film shorts. Smart and funny.
Volkswagen: Spin
Nice work by DDB UK, for Volkswagen’s Golf GTI Cabriolet.
Volkswagen Polo: Fire Truck & Sightseeing commercials
It’s always nice to want to showcase new work from the agency I work with, Ogilvy Cape Town. The ad was made in order to showcase some of the current retail offers for the VW Polo.
Credits
Exec Creative Director: Chris Gotz
Creative Group Head/Writer: Peri van Papendorp
Creative Group Head/Art Director: Jamie Mietz
Agency Producer: Iris Vinnicombe
Director: Jun Diaz
Production Company: Gatehouse / Smuggler
Playboy: Lift
Great fun work by DDB, Paris, France for Playboy shower gel, if only lifts really worked this way.
Lynx Anarchy: The World’s First Invisible Ad
To launch Lynx Anarchy in Australia their agency Soap came up with the above wonderful idea. They took over a house and installed LCD screens in the windows, the videos playing on the screens could only be seen when you tried on polarised glasses.
Flying Horse: Cat Toast
Hilarious work from Ogilvy & Mather, Brazil for energy drink Flying Horse. Cats always land on their feet, and buttered toast always lands butter side first, combine the two and you get a never ending power source!
Beneful Dog Food: Subway Virtual Fetch
Beneful dog food and their agency Fallon, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the Columbus Circle subway station. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with him or her. Passers by can then play a game of virtual fetch and even customize their dog, choosing details like colour, size, snout, tail, and fur pattern. Users can also have a photo taken next to their virtual dog and have it delivered via text message to their phone where it can be shared on social platforms.