Really interesting idea here for Red Bull by Loducca, Brazil. To help promote the energy drink in brazil they created a lift stop vending machine. Stickers were attached to the relevant floor number in the lift, when they stopped on that floor people could get a free Red Bull from a vending machine that took up the space of the lift exit.
Google Zeitgeist: 2012 Year in Review
Google have just release this years brilliant video review showing how the world searched in 2012. Red Bull must be pleased as punch with footage from their space jump featuring at the beginning and end of the video! Enjoy.
Publicis Groupe: Maurice Lévy’s interactive Wishes for 2013
Each year since 2010 Publicis Groupe CEO Maurice Lévy has created an end of year greeting clip to send to staff and clients. But this year it’s different, they created an interactive YouTube Channel for the clip. When you skip forward / back, change the volume, quality, pause the clip, or even switch to full screen there’s a surprise. I wont spoil it for you but if you want a laugh go to http://www.youtube.com/user/PublicisGroupe/2013wishes (If only all global CEO’s were as light hearted…)
Skittles: Create The Rainbow
This Christmas instead of making a traditional commercial, Skittles have developed a video-based website giving fans the power to create their own Skittles Christmas commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence. Great work from BBDO, Canada.
Doom: Wall of Shoes
Great local South African work by TBWA\Hunt\Lascaris. To help visualise how powerful an insect repellent Doom Super is they created a huge billboard made of shoes, and erected them on a giant billboard in Johannesburg. The copy initially read “How Many Shoes Equal the Killing Power of Doom?”. People were then asked to guess via their phones, radio, and online how many shoes they thought the billboard was made of, cash prizes where handed out to winners. Simple, creative, effective.
Allen Solly: Twitter Powered Billboard Sampling
Simple but oh so clever idea by Ogilvy India for Allen Solly, a local menswear designer label.
The way the it worked was that 52 shirts were placed on the he billboard. Behind each shirt panels were rigged with a solenoid, and with every tweet with a relevant #, a random solenoid would inch forward, eventually punching the shirts from the billboard and into the hands of the luck tweeter.
The Cape Times: Closer
It’s not often that I share print work but really enjoyed these clever ones below from Lowe Cape Town, for the Cape Times newspaper. Click any of the images to see the full size prints.
“You can’t get any close to the news.
The Cape Times. Know all about it.”
The World first 3D Photo booth: OMOTE 3D
If you happen to be in Tokyo you can pop into The World first 3D Photo booth and have a miniature model of you / your friends and family in 3D.
As this is still early days there are a few drawbacks:- You have to stand still for 15 mins while they scan you, you then have to wait for the models to be painted / finished which can take 1 month, and lastly the cost is $250 per model. Still nice idea, maybe just a little premature for now though.
Mary Meeker’s 2012 Year-End Trends Report
Mary Meeker is an American venture capitalist and analyst at successful Silicon Valley venture capitalist firm Kleiner Perkins Caufield & Byers. Each year Mary publishes key technology and consumer trends from that year in her annual “Internet Trends Year-End Report”. The latest report is shown below, key findings focus on the growth and shifts happening in the mobile and tablet space.
Although the information is based primarily on data from the USA, trends tend to filter across to other countries. This is highly recommended reading if you’re in the tech, marketing, media industry.
Heineken: Crack the Case
Last week I was given a half eaten flipper from a lady dressed in a wetsuit while at the office! The offer attached to the flipper was to find a hidden code in a briefcase placed in a shark tank. The promo was for Heineken’s new James Bond #CracktheCase campaign.
The campaign is a very localised version of a global push by Heineken to coincide with the release and it’s sponsorship of James Bond’s Skyfall.
People are challenged to crack codes for 12 missions that have been posted to Facebook ( Click here to try it out ). The codes are hidden at a mix of real world locations and events, as well as online. Once a code is found people can SMS it to 45192 and stand to win an iPad, and get an entry in to the grand prize draw for a James Bond experience in London for four people worth R1 million.
Great localisation of a global Heineken event. Well done M&C Saatchi, Cape Town.