Coca cola got ready for their Super bowl campaign today by launching a teaser video on their Facebook page.
Basically they have taken the second screen route again, and created an interactive game on a microsite. The teaser shows 3 teams, Cowboys, Showgirls, and Badlanders. Viewers have the chance to pick a team they want to win, in a race through the desert to get a Coke. Sharing your choices unlocks more content, including 50,000 coupons for free bottles of Coke. After picking their favorite team, people have the option to then slow down the competitors with “sabotages” — videos that show the cowboys delayed at a stoplight, or the showgirls stopping to pose for a portrait for example. A Domino’s pizza delivery guy appears in three of the 15 sabotages, as part of a partnership with the chain. When those clips pop up people can get special offer codes for Dominos!. It’s the first time Coke has integrated another marketer into creative content around the Super Bowl. Try it for yourself at http://www.cokechase.com
This is a bit too long to be ad ad but is a great activation idea none the less for Audi in Canada.
Basically Audi and it’s local agency, Zulu Alpha Kilo, commissioned an artist to create a large life like Scalextric track, complete with realistic Audi vehicles with video cameras, and a dealership. The controls were hooked up to a custom iPad app and people could race the cars for themselves. It’s a simple idea that grabbed peoples attention + got them to interact in a fun way with Audi. If only all dealerships could have one of these…..
Over the weekend WWF released a brilliant free iPad (you can download it at http://worldwildlife.org/together).
The app aims to bring wildlife fans closer to the animals they admire with interactive experiences for elephants, whales, rhinos and other fascinating species. You can discover their lives and the work of WWF in an fun, simple, engaging, and educating way. The app was developed by digital agency AKQA. Learn more about WWF: http://worldwildlife.org
Coca Cola start off the year sharing stories of people doing random acts for others and encouraging more to go crazy and give it a go. Nice work by our Ogilvy & Mather São Paulo office.
As a chap that’s been using Windows 8 since it came out (and a huge fan) I really loved this ad from Microsoft Portugal. Continuing the popular trend of nicely filming clever activations, they got kids to show adults how easy using Windows 8 can be.
To celebrate Nike’s recent £155 million 10 year sponsorship deal with Rory McIlroy, Nike decided to make a new TV advert in which he features alongside Tiger Woods.
What a brilliant sports ad to kick off 2013, well done Nike and ad agency Wieden + kennedy.
Welcome to my first post of 2013, I thought I would start of by sharing my picks of the best ads from 2012. I originally wrote the article for Memeburn so hope you enjoy it.
last year we continued to see more and more great interactive / activation work, the most memorable being Red Bull’s continued dominance in doing advertising a little different by live streaming the worlds highest, fastest, most adrenaline filled skydive….ever.
The below list is in no particular order, please feel free to troll the comments section and agree or disagree with my choices.
Chevy Sonic: Ok Go music video: Rather than do a simple car ad for the launch of the Chevy Sonic they created a series of publicity stunts. The most successful of which is the Music Video they shot below with band Ok Go. (To see all the activations go to http://youtu.be/iuvoSw1TiJ8)
Coke: Share a Coke: Coca Cola continued to do a lot of great work this year but the one that stood out for me was the below campaign by their Australian agency. I wont be surprised if they try this in other markets in the future.
TNT: Bringing Drama to Belgium: The below dramatic activation for TNT was all anyone talked about for a couple of weeks in April this year. Great example of how a simple idea, combined with a really well shot and packaged activation, can help with viewing numbers.
Volkswagen: The Original Click: Not because this was massively talked about, but because I applaud any agency/brand that tries to make online ads better and useful rather than spammy (Especially YouTube advertising!).
Carling Black Label: Be The Coach: Yes it’s from the agency I work with, but to fair it was South Africa’s most awarded work this year, and globally one of the most successful interactive pieces of work. What you may not know is that this year we ran it again and doubled the entries, as well as breaking a new record for stadium attendance in South Africa!
McDonalds: This is a bit of a cheat but they had a great year of advertising. Two stand out, both by their Canadian agency. The first was a normal ad showing how universal McDonald’s is. The Second was following the trend of brands being open and honest. Both very successful and on brand.
Chrysler: Halftime in America: It would be hard to think of a top ads list without work from W+K. The below ad for Chrysler was hugely successful and helped to restore faith in the US auto industry as a whole. (Note this was pre Clint Eastwood talks to a chair meltdown)
Carlton Draught: The Chase: By a country mile this would win the TV beer commercial category. Another classic Australian comedy beer ad from the agency that seems to always deliver on these.
Melbourne Metro: Dumb Ways To Die: Along with my next choice this is one of the best PSA’s of the year. This YouTube clip quickly became a hit with its fun lyrics, catchy tune, and great animation.
Thai Health Foundation: Smoking Kids: Possibly the best Anti-Smoking ad I have ever seen. The campaign plays not on sickening images or forced fear, but rather on plain self reasoning.
Red Bull: Stratos: After flying to an altitude of 128,100 feet in a helium-filled balloon, Felix Baumgartner completed a record breaking jump from the edge of space. All made possible by energy drink brand Red Bull, who invested around $11million into this project, and streamed the event live on YouTube!
Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and the winners idea got made in real life. Enjoy the activation above and congrats to IBM for staying true to their motto and ‘Building a Smarter Planet’.
Clemenger BBDO are at it again with the Delite-o-matic machine challenges for Fantastic Delites snacks. This time they test to see how far and fast people will run in an extra large hamster wheel in order to get a free Fantastic Delites snack pack. Watch the video above and enjoy.
