Guardian: An Introduction to GuardianWitness

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Wonderful idea from the Guardian in the UK. They have decided to open a dedicated crowd sourced news hub called GuardianWitness. The public provide the content and the Guardian team do the editing, as well as help to provide some guidelines for the content.

To provide content or read the latest stories all you need to do is go to https://witness.guardian.co.uk/. On the site, if you want to contribute you can download a custom app for iPhone, or Android phones, this will allow you to upload pictures, video, and text. Popular content will stand a chance of being published across their main news hubs.

Will be interesting to see how this idea pans out.

Durex: Fundawear

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Great news for people in long distance relationships, from Durex Australia. Taking wearable technology to another level, they embedded touch actuators into underwear, essentially allowing people through an app to virtually touch their partner through their phone.

Watch the above and enjoy. To get try get your own pair go to http://www.durexperiment.com.au. If you want to learn a little more about the tech behind it click here.

Magnum: Pleasure Hunt 3

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Magnum have launched their 3rd version of their interactive Magnum online game. The great work was put together by Lowe Brindfors in Sweden. In the game you play a girl who has to rescue her prince in 5 different mini online games. The site is made using HTML5 so is mobile friendly too. Try it out at http://pleasurehunt3.mymagnum.com/

LG: Stage Fright

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Nice idea from ad agency SuperHeroes for LG’s new ultra widescreen hi-res monitors. The team installed them above men’s urinals and made them look like normal ad boards, however when guys came to relive themselves the screens sprang to life with crisp images of sexy female models, who appeared to be peering at the men’s family jewels. The images were so lifelike that most guys got stage fright. I really like the way they managed to use the actual technology to sell itself.

Audi: Screenshot Ad

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It’s always great / rare to be able to show interesting digital magazine ads. AlmapBBDO, Brazil seem to be getting rather good at it.

The above short case study is for the Audi R8 and used a basic iPad feature – the screen grab button combo.  In order to see the new Audi R8, readers needed to photograph it using the iPad’s screenshot feature. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. Not only does it play on the speed of the car, people also end up with an Audi ad saved among their personal photos.

Dove: Real Beauty Sketches

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Incredible work from Ogilvy Brazil for Dove. They found that only 4% of women around the world consider themselves beautiful, and that women are their own worst beauty critics. To help show women that they are more beautiful than they think, Dove conduct a social experiment using a FBI-trained forensics artist, that explored how women view their own beauty in contrast to what others see.
Watch more at:http://dove.com/realbeautysketches, & join the conversation at: #wearebeautiful

Intel: Digital Easter Hunt

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It’s not often I get to put some of my own work on this site, but the above is the latest work I had the pleasure of helping to create for Intel South Africa.

We were asked to come up with an interactive event for malls across South Africa so we created a digital Easter hunt using a custom touch screen and an invisi-screen ( un-polarised LCD screen). People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch above to see how it went.

Agency: Ogilvy Cape Town

Goodby Silverstein & Partners 30 for 30

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Goodby Silverstein & Partners celebrates its 30th anniversary on April 15, 2013.

To mark this milestone they reached out to a group of distinguished GSP alumni—creatives, strategists, media planners, producers, account leaders and others—and asked them to vote for their 10 favourite things produced at GSP in our first 30 years.  

The top 10 are ranked in order of popularity, followed by an alphabetical list of the 20 runners-up. "Got Milk?" work dominates the top 10, placing three spots there, including the No. 1 overall pick—the classic "Aaron Burr" spot which got four times as many votes as any other spot or campaign.

Click on the image below to watch the top 30.

Anyone reading from Goodby, congrats and all the best for the next 30 years.

Goodby

Kmart: Ship My Pants

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The above ad for Kmart made by DraftFCB is closing fast to having almost 10m views in less than 5 days. The ad is pretty simple and highlights that Kmart can ship items not found in store straight to your home for free. Obviously basic toilet humour is still alive and well on the interwebs.

Metservice.com: Weather Billboard

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metservice

Fantastically simple yet wonderful idea for New Zealand weather service site www.metservice.com. Does make you wonder if the message negates the need for the actual service it’s advertising….maybe I’m over thinking it, just click on the image to zoom in and enjoy.