Great storytelling in advertising is more important than ever before in order to catch peoples attention in a content overflow age. Amstel have wonderfully succeeded with the above commercial that tells the inspiring story of a Chef in Africa. Great work by OwenKessel, Johannesburg.
Joburg Zoo: Tweeting Badger
Clever campaign from Hello Computer for the Joburg Zoo. Together they have created the worlds first live tweeting badger, who goes by the name of BG. Instead of hiring a social media person to run the zoo’s twitter account, they rigged up the badger enclosure with sensors that trigger entertaining tweets from the badger itself every time he passes a sensor.
Have a look at the tweets at https://twitter.com/zootweetslive
Fuzz Bar: Street Waxing
Fun activation idea from Lowe Roche for the Fuzz Bar Wax Team in Toronto. They hired a male model to walk around the streets with wax strips attached to his body. People could grab a strip and rip it off, in the process giving the chap a full body wax. Each strip had a 25% off coupon printed on it, as well as emoticon faces that differed from painful expressions to smiley faces depending on the pain zone of where the strip was attached. Watch the case study above to see how it all went down.
O2: Be more dog
Very popular ad for O2 from ad agency VCCP. It does feel a bit like they had an idea to make a fun ad with cats and dogs ad then retrofitted it to a client brief though. If you want to see more go to the O2 YouTube page.
Skype: Stay together
Fantastic new campaign for Skype from Pereira & O’Dell, USA. Together they created the above campaign that brilliantly show how Skype seamlessly brings people closer. I love the fact this a very techy brand, but they show the very human side to it. Watch the other two ads below and do check out the wonderful website they built at http://skypestaytogether.com.
On the site you can enter your own story and have a chance of winning a trip to see your Skype companion, and create your own Skype story.
C.S Hammam-Lif: Mobilizing The 12th Man
Great mobile work by Memac Ogilvy Tunis for Tunisian football team C.S Hammam-Lif who needed support for their last crucial game of the season.
For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. So Ogilvy installed speakers around the stadium linked to a clever mobile app. When people pressed the various different cheers buttons on the app, the relevant cheer was heard in the stadium for real via the speakers. Watch the above case study to see it in action. (Winner of 7 Cannes Lions)
WWF: Things to do in the dark (Earth Hour)
One of our clients at Ogilvy Cape Town is WWF, each year they run an initiative called Earth Hour to encouraging people to switch off their lights to save energy. With Earth Hour now in its fourth year, the novelty has worn off. We created the above work to enable South Africans to get back into it, and have some fun while getting involved.
Over 94 000 people interacted with our Facebook page.
#thingstodointhedark was a trending topic on twitter in South Africa.
Most importantly, it helped save 45% more energy than last year’s Earth Hour.
Audi: #AudiA3Exchange Case Study
Above is our latest interactive case study from Ogilvy Cape Town for the launch of the new Audi A3. In the first half of 2013, we got an 18-wheeler truck to drive across South Africa, guided by tweets from local people. Inside the truck was a brand new Audi A3 Sportback. The Idea was called the Audi A3 Exchange, giving people an opportunity to exchange their own car, for the new Audi A3 that was inside the truck.
IBM: Wimbledon Insights
IBM and Ogilvy London always create brilliant projects for the Wimbledon tennis tournament and this year is no exception. They created Wimbledon Insights, a site that shares real time match stats and trends, in an easy to understand way. They also created a social leader board for players, and produce unique 3D printed trophies for the boards winners every 20 minutes.
European Tour: Rory vs the Robot
Even if you hate golf, you will still laugh at this. Rory McIlroy has beaten just about every human on the planet so for the latest European Tour challenge he’s up against a robot. Or a Golf Laboratory Computer Controlled Hitting Machine to be precise.
Filmed at PGA National Resort & Spa, Florida.