IBM: Wimbledon Insights

IBM and Ogilvy London always create brilliant projects for the Wimbledon tennis tournament and this year is no exception. They created Wimbledon Insights, a site that shares real time match stats and trends, in an easy to understand way. They… Continue Reading

Dove: Ad Makeover

Clever work by Dove by Ogilvy UK. They created a facebook app that will block out the often self esteem demoralising ads seen on facebook with encouraging dove notes. The campaign works by Dove doing an advertising deal direct with… Continue Reading

Ford C-Max: augmented reality Interactive poster ad

  Stunningly clever interactive work by Ogilvy London and Grand Visual for the new Ford C-Max. The billboard allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand.… Continue Reading

Ogilvy: The Evolution of Advertising

Ogilvy, London, have produced this nice simple overview on the evolution of advertising. The 3 minute clip shows the transition of advertising from a one way message platform, to evolving into a mobile two way communication industry. It reminds me… Continue Reading

IBM Seer: Wimbledon 2010 AR Demo

IBM and Ogilvy London teamed up again this year to create another brilliant Wimbledon Tennis Augmented Reality app for Android and iPhone smart phones. The main improvement over last years enables Wimbledon fans to ‘see through walls’ with the point… Continue Reading