Incredibly simple contextual creative idea to promote Adidas’s new Derrick Rose signature basketball shoes. They created a pop up store / activation and invited the man himself, Derrick Rose, to help kick things off. Basically the shoes were yours if you could jump high enough to grab a pair off a shelf installed about the same high as a basketball net. Have a look at the video above to see how it played out. After watching this it’s is surprising no one has thought of this before.
Lynx: Get Le Girl app
Lynx have created an interesting mobile app for chaps jetting off on holiday called “Get Le Girl” app. Basically it gives guys appropriate, or inappropriate chat up lines for them to try out on girls abroad. If the guys use the line they get a point, if they don’t they have to perform a dare as chosen by their mates.
The technology is good, it incorporates a language translator that also helps you pronounce the words correctly. However it does seem to go against the repositioning of Axe/Lynx to put girls across not just as pieces of meat, but rather as fellow humans that deserve respect. I guess this aims to target their hormonal teenage audience. Work by TMW Europe.
Try it now in the Apple App Store: https://itunes.apple.com/gb/app/get-l…
Google Play: https://play.google.com/store/apps/de…
Core4: Every like is a live show
Fun idea for launching an agencies website. Every time someone “Likes’” their page they get a quick personal thanks. Ad agency Core4 rigged up a device that activates a flashing blue light in the agency reception, it only resets when someone presses a button and says thanks for the like. The site live streams video from the agency, I just tried it now (2am) and saw the below thank you from a chap in a white sleep suit.
Great work, simple idea, bringing the digital world into the real world. Try it out yourself at http://www.core4.sk
Fructis: Goodbye Damage
Interesting stunt for Garnier Fructis hair product by Publicis, Lisboa. They created the above interactive billboard that got people to answer a phone and listen to a message from a girl dressed in a prison outfit. Nice idea to capture peoples attention by linking damaged hair to a crime. Think some of it may be lost in translation though.
Bright Talks Advertising Workshop
This Thursday is one of the only chances you will get to listen to 5 of the best people from the South African advertising industry share their knowledge, lessons learned, and talk about where the world of advertising is heading. This is a chance to learn what they didn’t teach you at AAA, Red & Yellow, Vega, UCT etc.
If you have a business, or work in advertising and want to be better at your job then I would highly recommend going to this event. Book now at www.brighttalks.co.za.
The speakers are:
Gavin Levinsohn // MD Ogilvy & Mather Cape Town
Graham Warsop // Founder & Chairman of Jupiter Drawing Room
Margaret Jenks // Consultant, ex-Group Marketing Director at Sanlam
Ravi Naidoo // RoomFounder of the worlds leading annual design conference, the Design Indaba.
Ross Chowles // Creative Director of Jupiter Drawing
Lexus: #LexusInstafilm
Getting your fans to co-create your advertising can be a powerful thing. Although I think the above final product could have been made more interesting, the actual big idea itself is great. Lexus got over 200 Instagrammers to make the world’s first creative co-created ad made with Instagram pictures.
To see all of the individual photos that comprise the film, visit http://instagram.com/lexusinstafilm.
Ad agency: Team One, LA, USA
Heineken: Departure Roulette
Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and go where the board told them. Once you pushed it, you had to give up your current tickets and head straight to departures for your new adventure.
NRL Mission Control Room
People often wonder what’s involved in creating proper social media coverage of an event, although the above is a little extreme example, it does show how you can create great contextual content on the fly. Notice that most of this involves art directors and copywriters. In most large agencies the social media teams sit with the PR division, this is fine for some things but for content creation I would say it’s essential to have some great creative types around. If we did that maybe there would be less mindless brand status updates out there.
Google Play: Airport Billboard
Google recently put up the above billboard that allow you to wirelessly browse and download content to your phone or tablet so you have fresh content ready for your flight. The use of NFC and other wireless connections to interact with outdoor media is a pretty exciting area, still lots of work to be done there, I feel we have barely scratched the surface.
Beneful: Dog Goldberg Machine
Dog food maker Beneful has created the above dog lover friendly ad by creating a Rube Goldberg Machine using dogs and their toys. So far, so great, the video has close to 2million views on YouTube and great coverage in press across the USA. There have been a lot of these types of ads made in recent years, it would be great to see some sort of follow on interaction done to continue the story after the ad. It is starting to seem a waste to get that many views and then just leave it. The work was put together by social media digital agency Deep Focus .