Dove and Ogilvy London created a campaign that allowed Facebook users to swap spam / negative ads about weight, for positive messages on natural beauty. Now if only there was a way to get rid of Facebook ads altogether……
Adobe: Encyclopaedia Sales Rush
This new spot from Adobe and Goodby, Silverstein & Partners, tells the story of an Encyclopaedia company and it’s CEO who goes a little crazy when his company sees a spike in orders. The ad is for Adobe’s range of smart business analytics and sales tools. Enjoy the ending.
Infographic: State Of Mobile 2013
Need some new global mobile stats? Below is a new mobile and tablet related Infographic put together by Super Monitoring. Enjoy.
Intel: Intelligent sounds
To showcase the potential of tablets with Intel processors inside, Intel collaborated with Flume Music. Using Intel tablets, robots, and some instruments they created the below especially composed track. The impressive work was made by ad agency The Monkeys in Australia. To see how it was made have a look at the behind the scenes clip at http://youtu.be/zDMvn9AIrF4
KLM: Dream Catcher
KLM and digital agency Britny, has created a wonderful tool called Dream Catcher that crowd sources all the best places to go for your chosen holiday destination. Some of the best “ads” nowadays are not really ads, they often are business tolls that add value to people, this one is a great example.
With KLM dream catcher all people do is enter their desired destination, then the site populates the page with the locations weather, best events, hotels, bars, museums, shopping and more. All the suggestions come from the highest rated reviews from 12 top online services such as trip advisor, foursquare, last FM, Google, Yelp, and Fromers. You then pick your favourites and the site generates a map and list that you can save to your phone, print, or share with friends. Try it out at http://klmdreamcatcher.com/
European Parliament: Act. React. Impact.
Incredible and emotion hitting ad for of all things the European Parliament. The work was created by Ogilvy, Brussels and the english version alone has already had almost a million views. Enjoy
Mercedes-Benz: Magic body control (Chicken ad)
Using chickens to advertise a car is not something we see often, so no surprise the below ad has had almost 2million views in just a few days.
The ad was wonderfully made by Jung von Matt/Neckar to show off the S-class Mercedes new suspension system. The song is Diana Ross’s “Upside Down”.
If you want to see the power of music for ads, look at the below ad, then watch the original here.
(Looks like some collective thinking was going on in Germany when this ad was made, at almost the same time Ogilvy and Fujifilm released this video)
MTN: The Everywhere Library
Education in Uganda and across the developing world suffers partly from a lack of school books. MTN and South African Agency Metropolitan Republic decided to help address this problem by creating virtual libraries in their newspaper print ads. Via USSD, a simple cell phone technology accessible by feature and smart phones, people could type in a books unique code and download a free copy of the book.
The campaign recently won a gold for the Ubuntu award, and a Grand Prix for media innovation at this years Loerie awards. Enjoy
Forza Motorsport 5: FilmSpeed
Below is one of the most incredible flip books I have ever seen. Forza Motorsport always tends to create incredible ads for their video game, this one is no different. To show off in game footage of Forza 5 they put up 650 frames around a race track, then bolted a camera to the engine block of a McLaren 12C supercar and got it to film the frames printed at a maximum filming speed of 120mph.
Below is the end film made by agency 215McCann. (See the behind the scenes features for more.)
Tui Beer: Guy finds his house plumbed with beer
One of the best pranks I have ever seen. Tui beer and their agency, Saatchi & Saatchi New Zealand, re-plumbed a persons whole house to pour beer out of all the taps.
They placed hidden cameras around the home to capture the chaps reaction.
Of the stunt, Saatchi Creative Director Corey Chalmers said,”Tui drinkers are clever schemers, and up for a laugh. We also know the boys wouldn’t buy into faking it so we needed to be authentic. We 100% did this for real, and it shows. Luckily, our hero Russ was a master hardcase himself so once the deed was done, he was completely into the idea.”