Here is the new ad for the iPad Air. Clever work from TBWA\Media Arts Lab, USA. I want one.
Unilever: Project Sunlight
Fantastic new work by Unilever and Ogilvy. As advertisers we have a huge amount of power, so it’s always great to see that power being put to use for the betterment of the world.
The campaign is called “Project Sunlight”, it’s a global sustainability initiative aiming to help create a better future for our children. To launch it they filmed the below clip asking real expectant parents “Why bring a child into this world”. Brilliant. Find out more at https://www.projectsunlight.com
British Airways: #lookup in Piccadilly Circus
Genius use of digital billboard advertising by British Airways and the team at Ogilvy London.
As British Airways planes fly over the billboard, they trigger advertising creative showing real-time data of that plane, including destination and flight number. The billboard even uses data from a weather feed to get the cloud height ensuring the plane is visible before showing the ad.
Vallformosa winery wants Belgians to make more babies
Brilliant work yet again from Duval Guillaume in Antwerp, This time they have put together an interesting request to the people of Belgium in order to help Vallformosa winery sell more Cava. Watch the ad below and discover the solution to sell more cava.
Volvo Trucks: The Epic Split feat. Van Damme
Watch Jean-Claude Van Damme make a brilliant come back and carry out his famous split between two reversing Volvo trucks. This ad was set up to demonstrate Volvo’s new Dynamic Steering.
The stunt was filmed for real in Spain on a closed-off landing field at sunrise in one take. Planks were attached to the tops of the wing mirrors, and safety cables were laid underneath him in case of a fall but edited out in post production, Still, an epic stunt and with almost 20million views and a ton of press coverage in just a few day I’m sure Volvo are happy. Congrats to ad agency Forsman Bodenfors and Volvo.
See the Teaser with Jean-Claude Van Damme and the technician behind the new steering: http://youtu.be/Yatg89gi0nM. Music by Enya: Only Time
Need For Speed: Ken Block’s Gymkhana SIX
Incredible driver Ken Block has just released his latest driving video entitled Gymkhana SIX. The video is shot as part of his recent signing as an advisor for the Need for Speed game franchise. This time see him race around the ultimate man made course in his Ford Fiesta ST RX43 2013 race car. Naturally you get to see him drive fast around a moving wrecking ball, slide through narrow openings cut into the sides of shipping containers, and drifting around Lamborghini Aventadors. Enjoy.
John Lewis: The Bear & The Hare
Below is this years great John Lewis Christmas ad. These have become almost a Christmas TV highlight in the UK. Their latest ad shares the story of a hare & a bear and features a custom song by Lilly Allen singing a cover version of Keane’s Somewhere Only We Know. The ad was made using an innovative mix of 2D stop motion drawings and shot on a 3D set.
If you like the ad you may also like the additional content made for the campaign here (Apps/Toys etc). Great work again by ad agency Adam&EveDDB, London.
John St: ExFEARiential
Toronto based agency John St have come up with another hilarious promo video, this time making fun of the trend of shock advertising. Enjoy.
Ogilvy Adspiration V15
Hello there,
Below is a weekly email I make up that goes out to Ogilvy and friends, hope you like it.
You can read this week adspiration on Flipboard with bonus content at: http://flip.it/wkZuT
Interesting stuff / news
- Why Creativity Thrives In The Dark: http://bit.ly/1cEa8aO
- (Huge opportunity for brands here) – Helpouts platform launched by Google: https://helpouts.google.com/
- How to be the funniest person on Twitter: http://bit.ly/HJwNnt
- Instagram’s first ad was very effective: http://tnw.co/1cEa6j3
- The daily routines of history’s most creative minds: http://bit.ly/HJxhKk
- Report shows YouTube more popular than Facebook among teens: http://on.mash.to/1gqVV1u
- Google trial interactive bus shelters in London: http://bit.ly/1cE92vI
- Tesco trial in store custom ads via face scanning: http://on.mash.to/16CFutq
Recent popular ads
- Ad of the week – Skype unite 2 best friends that have never met in person: http://youtu.be/5nRKyQ11494
- (Good opportunity) Heinz replace Captcha words with interactive games: http://bit.ly/1cE9g60
- Bus Shelter ads double as dog walk markers for new pedigree campaign: http://bit.ly/1cE9lGP
- New Chanel No5 ad features real recording of Marilyn Monroe: http://youtu.be/r6AtDQZ8K28
- Virgin America creates a dance routine for is safety video: http://bit.ly/1cE9wls
- 3 new dodge ads feat Ron Burgundy: http://bit.ly/1cE9PNj
- Uber team up with Cheezburger to bring people Kittens on demand: http://bit.ly/1cE9QRl
- Sony launches 8 million flower petals from a volcano for new TVC: http://bit.ly/1cE9Xw7
Have a brilliant week,
Chris
Bonus stuff
- Read this if you need a laugh – 33 dumb comments/posts found online: http://bit.ly/1iH1Qwb
- Infographic – Africa is a lot bigger than most people realise: http://bit.ly/HgvAnO
- Rory Sutherland on Advertising and Behavioral Economics: http://youtu.be/CQSg-8E5cI0
If you see this and want to subscribe please email me to the added to the list (chris.rawlinson@ogilvy.com)
Skype: Born Friends Family Portrait
Prepare to get emotional with this continuation of Pereira & O’Dell’s fantastic Skype campaign. This ad follows the story of two best friends who live worlds apart, but who have been bought together by Skype. If you like this you can see the other wonderful campaigns in an earlier post at http://www.chrisrawlinson.com/2013/07/skype-stay-together/.