Brands are getting much better at making real products that have value, that can then be used as an ad. To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their loved ones back home more often.
Agency: Y&R Dubai // Hat Tip: @BizWazza
Street View shows you the world underwater
Climate change company, CarbonStory, has created an Interactive website that combines Google Street View and WebGL to show what anywhere in the world would look like underwater. The campaign aims to raise awareness about rising CO2 emissions and their contribution to rising sea levels.
Simple and smart use of the Street View API. To try the site out for yourself go to http://worldunderwater.org.
Work by BBDO Proximity, Singapore.
Coke makes a football share a Coke machine for Milan
Coca-Cola have created another “Share a Coke” vending machine. This time with an activation that took place in Milan at a football match between Inter and AC Milan, two teams with an historic rivalry. Coke placed two vending machines, one on each side of the Stadium, and connected the two through video and audio. There was only one button, and by pressing it, you would send a Coke to the machine of the opposite team. Watch below to see how it turned out. the work was done by McCann Worldgroup Milan.
Honda creates bottled water from its hydrogen powered car
Honda has created their own bottled water brand in Australia made from the emissions of its hydrogen powered car, the Honda FCX Clarity. The idea came about from their agency Leo Burnett Melbourne to show how environmentally friendly the car is. The water was handed out for free at cinemas, and the labels explained where the water came from.
Another nice idea that’s a product, that’s also the ad.
The Most Important "Sexy" Model Video Ever
Children’s charity “Save The Children” got New York City fashion models prepared to shoot a sexy commercial. Then they asked them to do the impossible…
Watch the ad to see what happens. Brilliant work by directors Josh + Vince
To Learn More: http://bit.ly/SOWMvid
English students learn by chatting to elderly Americans
Brazilian language school CNA, has created a custom video chat service that allows it’s students learning English to practice by chatting to the elderly in the USA.
The video chats help the students speak English more naturally, and as an added bonus provide the often lonely elderly to chat to new and interesting people.
The work was put together by FCB Brazil.
Nivea creates a magazine ad that helps protect your child
I’m not yet a parent but I imagine at beaches kids can have a tendency to wonder off. Nivea Sun and FCB Brazil have created a print ad that contains a bracelet with a RFID tag Bluetooth chip* that can be torn off and out around the wrist of your child. The bracelet links to a custom app called NIVEAProtege that alerts you to tell when and where your kid wonders off to when they move a set distance away from you.
Another nice example of a product that’s and ad, and vice versa.
*Thanks Marcio from FCB Brazil for the correction
The Social Swipe Charity Billboard
Smart new donation media platform created by German agency Kolle Rebbe, for a charity that helps fight poverty called MISEREOR, Essentially they created an interactive billboard that allows you to easily swipe your credit card through the billboard to quickly and easily donate cash.
See the smart display in action below.
Claro Extra Minutes
Smart work from telecom brand Claro. They wanted to get involved in football sponsorship in a meaningful and smart way, so they created a campaign where the extra minutes added to games became free extra minutes for any Claro pre-paid customers watching the match.
The work was put together by Ogilvy Costa Rica. Jesús Revuelta, their Creative Director wrote in with the following: “Soccer is a littered branded environment. We looked for a way to sponsor soccer that would add value to the supporters, and make us stand out. With Extra Minutes, the telecom brand Claro has transformed one of the key moments of Costa Rica’s most popular sport, into a key moment for their largest target market: Prepaid airtime users”.
The Drinkable Book Creates Clean and Safe Drinking Water
The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world.
Each book is printed on technologically advanced filter paper coated with silver nanoparticles which actively kill diseases like cholera, typhoid and E. coli. Water that has passed through the filter is safe to drink.
It costs only pennies to produce, each filter is capable of giving someone up to 30 days worth of clean water, and each book is capable of providing someone with clean water for up to 4 years.
A great example of a creative idea, that’s also a really helpful product.
Work by DDB New York for Water is Life charity.