Peruvian engineering university UTEC have created a billboard that cleans the air with the equivalent air purifying power of 1200 trees.
The project is a follow up to last years Cannes Lion Gold winning billboard that turned air humidity into drinking water.
The work was created with their ad agency Mayo Draft FCB, who will no doubt be getting another Cannes Lion this year.
The White House: 1 is 2 Many PSA
The White House is using star power to try help bring a stop to sexual assault. President Obama, Vice President Biden, Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers and Steve Carell get together to put an end to sexual assault.
Read more about the campaign at http://www.whitehouse.gov/1is2many
Nissan showcase a self cleaning car paint
In the clip below Nissan showcase a new paint coating that repels mud and dirt, drastically reducing the need for washing cars. At present the innovative paint technology is still in testing, but would imagine this will be coming to car showrooms near you soon.
Nike’s new star studded football ad (Just in time for the World Cup)
Cristiano Ronaldo, Neymar, Rooney, Ibrahimović, and Gerard Piqué, are just some of the stars in Nike’s new Football ad entitled “Risk Everything”.
Although they are not an official sponsor, the timing is rather handy given the Brazil World Cup starts on the 12th June.
Brilliant work as normal by W+K Portland.
Interactive website mimics the feeling of drowning
A French maritime safety & clothing company called Guy Cotton, has created a brilliant HTML 5 interactive website to remind people to wear lifejackets.
In the site you have to keep a chap afloat after he falls overboard, by constantly scrolling with your mouse/touchpad. Try it out at http://sortieenmer.com/ (Work by CLM BBDO)
Google Street View allows viewers to go back in time
Last week I was lucky enough to be brainstorming ideas with a top chap from Google Street View and some of our Ogilvy team. One of the ideas was to create a way of allowing people to look back at older imagery of the places…seems they already had it in the works. You can now go back in time with Street View to see past imagery from Street View collections dating back to 2007, check it out at http://maps.google.com/
Would you recognise your loved ones if they were homeless?
Fantastic social experiment to show how blinded we have become to homeless people.
Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.
To find out more and help, or donate, go to http://www.makethemvisible.com/
Agency: Silver + Partners
New HBO ads share some awkward viewing TV moments
These new HBO ads show why it’s sometimes best to watch you TV shows on your own mobile devices. They created a great series of ads for their web viewing app HBO GO. The ads highlight some of those awkward moments some people have when watching their favourite TV show with others.
The video below is a playlist with all 7 of the ads. Agency: SS+K, USA
Worlds Largest JENGA® Game Played with Cat Excavators
I hate to use the phrase but this is a nice bit of branded content from Cat excavator machines. The ad shows 5 Cat vehicles playing a huge game of Jenga using 27 massive wooden blocks, it’s a little reminiscent of the Volvo Live Test campaign.
The work is by Ogilvy, USA, you can see more by clicking here.
Mini’s Final Test Test Drive
Most car companies keep their new models under wraps and carefully pick car journalists to test drive the vehicles. MINI on the other hand chose 10 current MINI Owners to test drive the new car before the general public, They let them dream up their own creative test drives. Below is a rough idea of some of the fun they got up to.
To see all the short videos just head over to http://goo.gl/sq0r7a
Agency: Butler, Shine, Stern & Partners.