Fantastic ad put together with the help of Australia’s top creative people and Cummins & Partners for the Creative Fuel conference in Sydney. Every so often, an idea comes along that is a real game changer. That shifts paradigms. That blows your freaking mind. It’s an idea that is certain to become a part of the cultural zeitgeist by blurring the lines between advertising, marketing, technology, and brain washing. This is one such idea. And it will improve your creativity by at least 23%.
Hat tip – Pola Maneli
Newcastle Brown Ale give $1 cheques to 50,0000 twitter followers
Newcastle Brown Ale want more twitter followers, so rather than lure them with a Twitter ad spend drive or clever hashtag / content campaigns, they are simply giving $1 cheques to the next 50,000 people that follow them.
So far they have about 20,000 followers, so if you’re over 21, in the USA, and fancy $1, then go to http://www.follownewcastleontwitter.com.
Brilliant work from Droga5.
Google wants us to ask more questions
This ad wont win a tonne of awards, but if you’re a bit of a geek you will enjoy this.
The ad is from Google and features the Rubik’s Cube Hungarian inventor, Ernő Rubik. Erno talks about the importance of cultivating problem-solving skills by asking more questions, rather than just giving out the answers. I like it, just wish they had come up with something less drawn out the the grilled cheese gag…
2014 Mary Meeker Internet Trends Report
The 2014 Mary Meeker Internet trends report is now available, it’s essential reading if you want to get an idea of where we are at in the tech world.
This year the presentation focuses on 6 key areas:
1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in China.
Mary Meeker is an American venture capitalist and analyst at successful Silicon Valley venture capitalist firm Kleiner Perkins Caufield & Byers.
Samsung get over 180,000 people to help cancer research
Samsung has donated over 1million MB of peoples phones processing power towards cancer research. They managed to do this by creating an app that utilises your android phones un-used processing power while you’re asleep. The app then donates the power to cancer research centres.
Can remember tweeting about this when it came out, great to see the case study. The work is by Cheil Australia.
To try out the Power Sleep app for yourself just Click here to download.
The world’s first news priting disposable paper towel machine
Free Mexican online news site Mas Por Mas has created a dispensable paper towel machine that prints the latest news on the paper towels. The machines were put around office complex bathrooms, and peoples reactions were filmed. The work is by ad agency FCB Mexico. To see how they did it watch the video below.
You can tell it’s Cannes Lions time, lots of embellished case studies coming out at the moment.
Nokia Lumia Bullet Effect Arc
Microsoft and filmmaker Paul Trillo teamed up to create a 180 degree smartphone “Bullet Time” effect portable rig.
The project used 50 Nokia Lumia 1020 devices, and a separate Microsoft Surface tablet as a remote control, creating the Bullet Effect rig. The results are pretty great and shows off the impressive camera capabilities of the phones. You can watch the final film at http://youtu.be/LmDNjZM3Tu8 or watch the behind the scenes below.
Coke Checkout Beep
Brilliantly simple idea from Coke and Ogilvy Brazil. They managed to get the beep at checkout counters in a supermarket changed, whenever anyone bought a Coke the beep changed to the Coke jingle.
Coca-Cola Friendly Twist Bottles
Leo Burnett in Colombia developed a new Coke lid that takes two people to open. They launched the limited edition bottles during the first day of colleges to help freshmen students become friends. In the press release they say they sold twice the amount of Coke, however it looks like an open fridge, not a vending machine…..guess its Cannes case study time.
Director from Good Will Hunting creates new poetic ad for the BMW i8
Gus Van Sant, the director of famous movies such as ‘Milk’, and ‘Good Will Hunting’ has made 3 pretty great ads for the new BMW i8 hybrid car. The ads are all different poetic speeches about the car from actors Michael Pitt (Boardwalk Empire), Sam Hazeldine (The Monuments Men) and Mickey Sumner (Frances Ha).
Via Magnus Höltke