Chris Rawlinson / Adspiration

All the Cannes Lions Grand Prix work from 2014

25 June 2014Chris Leave a Comment

It’s always great to see the best work from Cannes Lion, below is all the Grand Prix winning work for every category. A couple of categories failed to produce a Grand Prix so for those I have taken the most popular Gold work instead. Enjoy.

Grand Prix For Good – Lemz, Amsterdam // Sweetie // Terre des Hommes Netherlands

Creative Effectiveness – McCann, Melbourne // Guilt trip // V/Line

Direct – OgilvyOne, London // Magic of Flying // British Airways

Promo & Activation – adamandeveDDB, London // Sorry I Spent it on Myself // Harvey Nichols

Press – adamandeveDDB, London // Sorry I Spent it on Myself Gift Collection // Harvey Nichols

Media – McCann Lima // Happy ID // Coca-Cola

Mobile – FCB Brazil // Protection ad // Nivea

Outdoor –Whybin\TBWA, Melbourne // GAYTM // ANZ Bank

Cyber
iconoclast, Paris // 24 Hours of Happy // Universal

Forsman & Bodenfors, Gothenburg // Live Test Series // Volvo Trucks

Creative Artists Agency, LA // The Scarecrow // Chipotle

Product design – G-Star RAW, Amsterdam // Raw For The Oceans // G-Star RAW

Design – Anti Bergen, Norway // Bergen International Festival Brand //Bergen International Festival

PR – Creative Artists Agency, LA // The Scarecrow // Chipotle

Radio – Ogilvy Johannesburg // Teleconference, Kids Party, Enrique Concert //Lucozade

Titanium & Integrated Lion
Dentsu, Tokyo // Sound Of Honda, Ayrton Senna 1989 // Honda
adamandeveDDB, London // Sorry I Spent it on Myself // Harvey Nichols

Branded Content & Entertainment – No Grand Prix
Gold – AlmapBBDO // Kombi Last Wishes // VolkswagenVolkswagen

Film =
adamandeveDDB, London // Sorry I Spent it on Myself // Harvey Nichols

Forsman & Bodenfors, Gothenburg // Epic Splits // Volvo Trucks

Film Craft – No Grand Prix
Gold – Wieden + Kennedy, London // Cook’s Range // Lurpak

Gold – mcgarrybowen london // Honda Illusions // Honda

Innovation – MegaFon, Moscow // MegaFon Sochi Olympic Pavilion // MegaFon

SA Cannes Lions Final Day Winners–Film, Film Craft

23 June 2014Chris Leave a Comment

So another years Cannes Lions festival of Creativity comes to close, and on the last awards night SA won again. All in all a great year for South African agencies with Ogilvy Johannesburg, Ogilvy Cape Town, TBWA\Hunt\Lascaris, Y&R South Africa, FCB South Africa, Joe Public, Net#work BBDO Johannesburg, and M&C Saatchi Abel Cape Town all picking up Lions.
I will share the overall agency standing shortly, but for now enjoy the two pieces of SA work that picked up lions from the final night in Cannes.

Winning work for Film Lions
1 x Bronze Film Lion for Ogilvy Johannesburg // Topsy Foundation – Kevin

Winning work for Film Craft Lions
1 x Bronze Film Craft Lion for Net#work BBDO Johannesburg // Coronation fund Managers – Doctor

SA Cannes Lions Winners Day 4 – Design, Press, and Radio

19 June 2014Chris Leave a Comment

So on a night that saw Chile eliminate Spain in Brazil (no doubt spurred on by their countries World Cup supporters ad), in the South of France we saw Ogilvy Joburg light up the palais with 1 Grand Prix, 1 Gold, 2 Silvers, and 3 bronze Lions!
Another 6 agencies picked up Lions, below is all the winning work, enjoy.

Winners for Radio Lions

1 x Grand Prix and 1 x Gold Radio Lion for Ogilvy Johannesburg // Lucozade – TELECONFERENCE / KIDS PARTY / ENRIQUE CONCERT

1 x Silver Radio Lion for Ogilvy Johannesburg // Huggies Gold – BOYS / GIRLS

2 x Bronze Radio Lions for Ogilvy Johannesburg // Discovery Channel – MAY DAY FOLEY / HOEDOWN FOLEY

1 x Bronze Radio Lion for Ogilvy Cape Town // Volkswagen – THE SINGING CHILDREN OF THE R33

1 x Silver Radio Lion for TBWA\Hunt\Lascaris // Flight Centre – Too Old For Ibiza (Work not found)

1 x Bronze Radio Lion for Y&R South Africa // Colgate Plax mouthwash – SURPRISE PARTY / TEACHER GREETING / WEDDING

1 x Bronze Radio Lion for FCB South Africa // Lexus – PRECOGNITION

1 x Bronze Radio Lion for Joe Public // One School at a Time – ‘PROJECT ENGLISH’

Winners for Press Lions

1 x Silver Press Lion for Ogilvy Johannesburg // Bose Noise Cancelling headphones – ELVIS / KURT / JAMES (Click to zoom in)

1 x Bronze Press Lion for Ogilvy Johannesburg // Philips Body Groomer – IT LOOKS BIGGER

1 x Silver Press Lion for TBWA\Hunt\Lascaris // Road Lodge – CRACK / SNOG / SACK

1 x Bronze Press Lion – TBWA\Hunt\Lascaris // Mail & Guardian – DIANA TUNNEL / NAPALM GIRL / MANDELA IN PRISON

1 x Bronze Press Lion for M&C Saatchi Abel Cape Town // Boxman – Angel / Drum / Teacup (Click to zoom in)

Winners for Design Lions

1 x Gold Design Lion for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store

2014 SA Cannes Lions Winners and Shortlists day 2

18 June 2014Chris Leave a Comment

Yesterday night saw 6 more Lions for SA, bringing the countries tally so far to 6 Bronze, 2 Silver, and 1 Gold Cannes Lion, with FCB SA and their Coke Rainbow campaign topping the tables.
Tuesday saw 36 more SA shortlists, 30 of them for Radio (we seem to still be king in that category), this year we again have a chance of breaking the SA Cyber Lion shortage, our hopes rest on a honey badger and FCB. All the work (some via links) are below including the 4 Design Lions Shortlists.

Winners for Outdoor & Media Lions
1 x Bronze Media Lion for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store

1 x Silver Lions for Outdoor – 1 X Gold Media Lion & 1 x Silver Lion for Media FCB South Africa // Coca-Cola – A Rainbow For The Rainbow Nation

1 x Bronze Outdoor Lion for Ogilvy Cape Town // Volkswagen – Cape Town, Durban, Johannesburg
(Click to zoom – Copy “There’s more out there”)

1 x Bronze Outdoor Lion for Ogilvy Cape Town // Volkswagen – I’m Going To James, Picking up my Wife (Click on the image to zoom)

Shortlist for Cyber Lions

2 x Shortlists for FCB South Africa // Johannesburg Zoo – World’s First Live Tweeting Honey Badger

Shortlist for Design Lions

1 x Shortlist for Y&R South Africa // Joburg Zoo – Night Tours (Click to zoom)

1 x Shortlist for Machine Cape Town // Machine – Facecake (Click to zoom)

2 x Shortlist for M&C Saatchi Abel Cape Town // Haven Night Shelter – The Street Store

Shortlist for Radio Lions – Click on the brand links to hear examples of the work

13 Shortlists for Ogilvy Johannesburg // Lucozade, Discovery Channel, Huggies Gold, KFC

1 x Shortlist for Ogilvy Cape Town // Volkswagen Genuine Parts

3 x Shortlist for Y&R South Africa // Colgate Plax Mouthwash

3 x Shortlists for FCB South Africa // Lexus Adaptive Lights, Toyota Genuine Parts

3 x Shortlist for TBWA\Hunt\Lascaris // Nissan Leaf, Flight Centre

1 x Shortlist for Saatchi & Saatchi Cape Town // Wordsworth books

3 x Shortlists for Joe Public // One School at a Time

3 x Shortlists for Metropolitan Republic JHB // Hippo.co.za

2014 SA Cannes Lions Winners and Shortlists day 1

17 June 2014Chris Leave a Comment

So out of the 12 shortlists from Sunday on Monday night 3 of the South African entries picked up Bronze Lions.
Monday also saw the shortlists being released for Media, Outdoor, Mobile, and Press Lions. SA managed to get 15 more shortlists across the media and outdoor categories…..is a little upsetting we missed out on any Mobile shortlists, one would think SA should be nailing that one by now..maybe next year.
Below is all the work.

Winners for Promo and Activation Lions
2x Bronze Lions FCB South Africa // Coca-Cola – A Rainbow For The Rainbow Nation

1 x Bronze Lion for TBWA\Hunt\Lascaris // Tiger Brands – The Tiger Alphabet

Shortlists for Media Lions

2 x shortlists for FCB South Africa // Coca-Cola – A Rainbow For The Rainbow Nation

2 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store

1 x Shortlist for Wunderman / Aqua // MTN – #NekNomination

Shortlists for Outdoor Lions

3 x Shortlists for Ogilvy Cape Town // Volkswagen – Cape Town, Durban, Johannesburg
(Click to zoom – Copy “There’s more out there”)

2 x Shortlists for Ogilvy Cape Town // Volkswagen – I’m Going To James, Picking up my Wife (Click on the image to zoom)

2 x Shortlists for Ogilvy Cape Town // Volkswagen – Popcorn, Volleyball (Click on the image to zoom)

1 x Shortlists for FCB South Africa // Coca-Cola – A Rainbow For The Rainbow Nation

1 x Shortlist for TBWA\Hunt\Lascaris // Tiger Brands – The Tiger Alphabet

1 x Shortlist for Y&R South Africa // Caltex – Licence to Live

SA Shortlists Cannes Day 1 – Promo & Activation / Direct / PR

16 June 2014Chris Leave a Comment

So it’s time for Cannes again, this year there are 37,427 entries from 97 countries.
To kick off on Sunday we found out the shortlists for Promo & Activation, Direct, PR, Innovation, and Creative Effectiveness. Although South Africa missed out on any shortlists for the Innovation, and Creative Effectiveness categories, we did pick up some shortlists for the other categories.
Below is all the South African work shortlisted so far, here’s hoping some of them convert to Lions.

Promo & Activation Shortlists
1 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store

3 x Shortlists for FCB South Africa // Coca-Cola – A Rainbow For The Rainbow Nation

1 x Shortlists for FCB South Africa // Johannesburg Zoo – World’s First Live Tweeting Honey Badger

1 x Shortlist for TBWA\Hunt\Lascaris // Tiger Brands – The Tiger Alphabet

1 x Shortlist for Y&R South Africa // Land Rover – Land Rover Bottle Cap

1 x Shortlist for Ireland/Davenport // Fox Crime – Cinema Crime Scene

Direct Shortlists
1 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store

1 x Shortlist for Ireland/Davenport // Save Vleesbaai

PR Shortlists
1 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store

1 x Shortlist for Native VML // Organ Donor Foundation – The Exchange

India’s most viral ad features a CGI baby and a Diana Ross song

12 June 2014Chris Leave a Comment

India has a new YouTube hit of an ad, and much like the Evian ads it uses the power of a CGI baby and a snappy tune.
The ad if for MTS India, a telecommunication company, and shows a baby born into the digital world. Interesting work from ad agency CreativeLand….23million views and counting.

Snack brand finds out how far people will go to get a free sample

11 June 2014Chris Leave a Comment

Aussie snack brand set up a series of elaborate / irritating stunts to find out how far people would go to get their hands on a snack sample.
The brand behind it is Fantastic Delites who are no stranger to sample giveaway stunts (see their human hamster wheel activation). Fun work as always from the Clemenger BBDO team.

Nike risk everything with new animated World Cup ad

10 June 2014Chris Leave a Comment

Nike have decided to make this years World Cup ad a 5 min animation featuring star players from around the world battling it out against clones.
The ad was made by Wieden + Kennedy, and plays on Nike’s “Risk Everything” campaign with Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, and more.
The ad also ties in with Nike launching a new Football app were you can get closer to the stars, get early access to new Nike gear, and sign up to the Nike football academy.
Try it out at http://www.nike.com/footballapp.

Beats by Dre makes one best ever Wold Cup ads

9 June 2014Chris Leave a Comment

This epic new ad for Beats by Dre captures the pre-game rituals of some of the worlds best footballers. The ad was made by R/GA and features stars such as Neymar Jr., Bastian Schweinsteiger, along with other celebs like LeBron James, Nicki Minaj, and Serena Williams.

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