Ogilvy & Mather, London have just released this fun sing-along number for Dove’s new damage therapy hair care range.
One thing that puzzles me though is that the final shot seems a bit against the “Dove Evolution” campaign meme of “Campaign for Real Beauty”.
Not sure how sunny it is in the mother country (England), but either way I know the feeling this chap has in the above entertaining Subway commercial. The ad was produced by McCann, London, they also produced a 10sec version here.
Jake Courage, McCann’s Subway account director said:
“We brits love summer and no one else knows how to get the most out of it better than us. Spending most of the year in the wind and cold is worth the pain for those long, lazy days in the sun. As soon as it starts to shine, we want to get outside and enjoy ourselves, grab a bite to eat and head for the nearest park for lunch. But our time in the sun is often short lived so the faster we can get into picnic mode the better. Subway is the perfect accompaniment to summer because it’s great range of delicious and freshly made subs will have you picnic ready in no time. So come on guys get out there and make the most of summer with Subway!”
Some interesting stats and a great short case study video on Wieden + Kennedy’s incredible Old Spice campaign. Have broken it down below just in case the video takes time to load for you.
Key Stats:
Stunning work Wieden + Kennedy and Old Spice, congratulations.
Espresso marketing agencies’ Marta Kagan, the woman behind What The F**K is Social Media? and What the F**K is Social Media: One Year Later, has just released a new SlideShare presentation, imaginatively titled What the F**k is Social Media NOW?. The presentation shows some interesting up o date stats and insights into the current world of Social Media.
via: wearesocial
Calvin Klein have been known in New York for their racy billboards, and sometimes have to take them down after complaints from distraught prudes. To get around this problem they created a huge QR code billboard that links to an X rated YouTube clip when you take a picture of it with a relevant scanner. After watching the “X” rated video I can sadly report that it’s about as erotic and exiting as watching a speech by the Pope. Either way if you want to see the clip just click here.
Nice idea, poorly executed.
South African mobile network provider Cell C made a very clever print ad in yesterdays Sunday Times. The company placed a full page ad on the back page of the main section, the ad was an apology letter directed at local comedian Trevor Noah from Cell C’s CEO Lars Reichelt. In the letter Reichelt addressed Trevor’s Facebook and YouTube criticism of Cell C for dropping calls and generally being awful (Watch the funny clip here).
The letter acknowledges Cell C’s flaws, and apologises to him and the South African public at large. Reichelt then goes on to show how Cell C are moving forward to make things better (They are creating a 4G network, improving call centres and billings, and point of sale systems).
To read the full ad just click on the picture above for a larger image.
180 LA recently completed a great campaign for Sony Vaio Laptops. The idea was to take 8 clever teenage students and turn them in to rocket scientists and engineers and ultimately launch a real 2 stage rocket using the computing power from Sony Vaio laptops. After seven months, an indefinite weather hold and several launch delays, the Rocket Project team successfully launched a 29-foot, 1,100-pound, two-stage rocket 147,000ft up in the air, reaching a top speed of Mach 2.8!
The students progress was placed on YouTube and updated daily on Facebook and Twitter, after the successful launch the campaign is even being made into a Discovery TV series, not bad going for an ad campaign.
To read more go to http://discover.sonystyle.com.
One of the most popular videos on YouTube in education circles is the 2009 Did You Know video based on Jeff Brenman’s infamous “Shift Happens” presentation. To help publicise UCT’s internationally acclaimed Graduate School of Business’s Executive Education courses, Saatchi AtPlay, Cape Town, have created these great similarly themed custom course pages. Each page gives a brief overview on the course outcomes, why its relevant, and comes complete with a custom made factual YouTube video.
Click on the pictures above to see the relevant course videos and landing pages etc etc
I managed to get the below quotes from Elaine Rumboll, head of UCT’s GSB Executive Education, and Allan Kent, head of Saatchi AtPlay, the interactive division for Saatchi & Saatchi .
Elaine Rumboll : “The videos are a wonderful way to get our ideas of leadership out viscerally, and simultaneously create free content for people to use in their organisations.”
Allan Kent : ”The idea with creating the landing pages is to give people a snapshot of what the course will give them. The video builds the curiosity, then the rest of the page gives 3 key pieces of info: why this is relevant / important now, why this course specifically answers that, and then what practical outcomes you’ll learn from it.”
Great work all round, and so nice to see universities being innovative in the digital realm.
Levi seem to have embraced the online viral space by recently sponsoring a group of young filmmakers at Conscious Minds to use 2,750 pictures to create a film of a gent called Mike walking across America from New York to San Francisco.
The clip on YouTube has so far reached over 600,000 view and is growing fast. In a letter to AdFreak the young filmmakers said "We came up with the concept and idea ourselves and pitched it to Levi’s to get a sponsor to help fund the project," said Blake Heal, VP of Development for Conscious Minds, "They loved the authenticity of the project and our pioneering spirit and provided us with a sponsorship to execute our vision. [Levi] covered gas, food and production resources – and of course 501s for the whole crew."
Great work and love the soundtrack. If anyone is wondering what the song used in the “Guy walks across America” clip above is it’s “Home" by Edward Sharpe and the Magnetic Zeros.
HatTip: Adfreak for the Letter info
BrewDog has just produced one of the worlds most expensive, and strongest beers called “The End Of History”. The fine Scottish ale is 55% Alcohol and comes bottled complete in a taxidermied rodent (choose from stuffed stoat or grey squirrel. See pictures below !).
If you want to stand out from the crowd this is one way of doing it. BrewDog describe themselves as “A beacon of non-conformity in a increasingly monotone corporate desert”. They certainly nailed the non conformity with this above promo clip for their new crazy beer. Please let me know if anyone has tried this, as at £500 per bottle I’m intrigued to find out if it tastes like beer heaven.
