Sony Ericsson: Android LiveView

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Sony Ericsson has just announced this very neat little gadget for Android phones called LiveView. If you watch the short clip above it shows you the devise in action, the basic are that from this small screen you can control your music, read texts, get notifications from Twitter,facebook and more, plus see who is calling you. The devise works via Bluetooth and uses the open Android™ platform so it is compatible with most Android phones and will allow developers to create new plug-ins that are compatible with the devise.

LiveView can be clipped anywhere, attached in a watch strap, on a keychain or clipped to a laptop. To read more go to www.sonyericsson.com/LiveView. (Release date is scheduled for 2010 Q4)

RE/MAX: Win an Apple iPad 3G bloggers competition

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Remax main site REMAX iPadREMAX iPad Banners    My Blog

RE/MAX, one of South Africa’s largest property companies recently launched a great yet simple online campaign aimed at the blogging community, with the prize being a new Apple iPad 3G. All bloggers have to do is go to http://remax.co.za/Blog-To-Win/, register your blog URL, name, and email address, then simply pick a banner that can fit on your site and copy the embed code across to your site. The blogger that sends the most traffic through the banners to the RE/MAX main site wins the new iPad 3G! The traffic taken to the main site helps publicise a nation wide campaign for people to win a R100,000 home makeover, as well as tones of instant prizes such as spa days, magazine subscriptions, and golf days.

RE/MAX also this year partnered up with the SA Blog Awards as a sponsor, and after chatting to their incredible CEO, Adrian Goslett, it’s clear that they are one of the few social media savvy property companies out there. To stand a chance to win the iPad 3G just go to http://remax.co.za/Blog-To-Win/, and follow the instructions (screen shots of the mechanism to entry are posted above with links).

Volkswagen Vento: Talking Newspaper Ad

Chris 1 Comment

Volkswagen, India, recently came up with a novel way to start a conversation, they created the first talking newspaper ad in India. When readers of two of India’s top newspapers namely The Hindu, and The Times of India, opened their newspaper they were greeted by a talking ad for the new VW Vento.

The light-sensitive speaker weighing no more than a mere 10-15 grams was stuck onto the back page of the newspapers attached to a print ad for the new VW Vento. Am not sure of the cost of this exercise (High) but it certainly seems to have generated a lot of online chatter in India around VW, time will tell if it was worth it. See the print ad below or watch the video to see the device in action.volkswagen_vento

Audi Quattro: Magnet Cars

Chris 3 Comments

Great PR stunt by Lowe Roche, Canada, for Audi. To show how well the legendary Audi quattro all-wheel drive system sticks to the road they attached Super-powerful rare-earth magnets to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."

John Smith’s: Dog Show (With Peter Kay)

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In

This new John Smith’s TV advert, Peter Kay (for the last time) and dog Tonto compete in a dog show – in their own No Nonsense way!

Agency: TBWA, London

Greenpeace: Facebook Unfriend Coal

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To object to facebook owner Mark Zuckerberg’s decision to use electricity generated by coal power plants to power facebook’s Oregen based data centre, Green peace has produced this great fun video urging him to reconsider his choice. Great work.

To find out more on the campaign visit www.greenpeace.org/coalfacebook.

Infographic: The Colours of the Web

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Interesting infographic of the webs top 100 brands and  the colours that those brands use. Interesting to see that blue is still the colour of choice online as it is offline (look at most crowds of people and you will see the majority of them will be wearing blue).

Read a fascinating detailed report on this infographic by the makers (ColourLovers.com) by clicking here.

Hat Tip: Sir Steve Clayton

South African Homeless World Cup team needs your help

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We’ve recently learned from the MAL Foundation that the South African Homeless Team has qualified for the Homeless World Cup 2010 in Rio. The team won the City Cup last year and are hoping for more success this year.

Unfortunately the team doesn’t have the funds to make the trip. This is incredibly sad, for a country who has done so much, we would really like to support all our teams.

Let’s help these men bring home the glory, not just for South Africa, but for the men themselves – as the Homeless World Cup is about more than just a football festival, it’s about giving people a second chance and improving the lives of the less fortunate everywhere.

Please re-blog, re-tweet and share this article wherever you can.

To help donate, the banking details are:

SA Homeless Street Soccer
First National Bank
Grassy Park Branch
Cape Town
Branch Code = 203109
Acc Number   = 62221004401

Or contact Cliffie at 082 945 4812 if there is anything you can do.

Sony Ericsson: X10 Product Testing Institute

Chris 1 Comment

To help market the new X10 Sony Ericsson android phone in the USA, Dare, New York, filmed 5 YouTube clips looking at fun mock focus group testing. The X10 was tested by Models, Guidos, Surfers, Glam Rockers, and Toddlers (as above). Each focus group clip showed unique features that the X10 possesses compared to its competitors such as the iPone, HTC EVo, and Blackbery’s.

Personally my X10 is still going swimmingly well, although I was very impressed with the X10 mini the other day, its the same size as a credit card, fast, and surprisingly easy to type with despite its size!

Weezer: Hurley album YouTube Promo

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Weezer have come up with a novel way to promote their new album “Hurley”. The band have done custom video’s for some of YouTube’s most popular channels, Each video features custom lyrics set to the backing music of one of the new songs from Weezer’s new album. Above is my favourite from the Auto Tune the news channel.Classic.

Channels used so far include: AutoTune The News (Shown above), Cyr1216, DaveDays, Fred, Hot For Words, Keep The Heat, MagicHugs,Mystery Guitar Man, Onision, Ray William Johnson, Real Annoying Orange, StSanders aka Kiss Shreds, Tay Zonday, The Key of Awesome, and UsofAnderson.

Hat Tip: AdFreak