Twitter: New Web Interface

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Twitter has just released the above video clip showing some great new changes in the twitter.com interface. The video was released after a press conference at Twitter’s San Francisco headquarters.

The basics are that twitter.com is now an easier, faster, and richer experience. On the site, you’ll see the familiar timeline, yet underneath each Tweet is a handful of information, deeper context and even embedded media. Simply click on an individual Tweet and a details pane slides out on the right and reveals this content. This means you can now watch YouTube video’s, see picture previews and more, without having to leave the main website.

The update is being rolled out in batches across the world over the next few days and weeks. For more info visit http://twitter.com/newtwitter. As you can see from the interesting chart below twitter usage has seen a huge uptake over the last few years!

Twitter stats

Sanlam: Save Your Future Campaign

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Newly formed South African Digital agency +One recently launched the above online campaign for financial services group Sanlam under the title of “Save your Future”. The campaign uses Twitter, Facebook, and YouTube to track the future lives is local celebs Jeannie D, and Loyiso Bala. For the campaign they aged the two celebs to look like they were 60 years old, and then through Twitter and facebook are showing and interacting with the public on the story of how the future has changed in 2050.

Tep gadgetJeannie D has saved for her future and seems to spend her days relaxing and having fun, while Loyiso has not done so well with his savings, so is now writing jingles for friends and family and struggling to get by. You can follow Jeannie’s story on twitter here, or facebook here. Loyiso’s story can be found on twitter here, and facebook here.

One other thing they have done is make some fun suggestions on how life will be in 2050 such as “The coastline has radically changed due to a 2 metre rise in sea levels (much of Cape Town is now under water)”, and that “Madonna (thanks to some expensive Longevity treatment) is finally planning to bring her tour to SA”!. Other nice features have been the creation of future tech photographs (see below) showing some fun concepts and ideas.

Read more about the campaign and others from +One on the +One web site

Drink Moniton  Sat nav Underground touch panel

IKEA: 100 cats let loose in a store

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Mother, London, have done a stunning job for their first campaign for IKEA. They decided to let 100 cats loose in London’s flagship Wembley branch over night and film what happened. As the internet loves nothing more than cats its quickly become a viral video hit, and their facebook page is now full of people sending in pictures of their cats to the wall from all over the world. To take a look for yourself go to www.facebook.com/ikeacats. See below for the finished commercial.

The Big Bad Bike Ride: Help the world become sexier !

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I never normally ask for anything from my readers but this weekend my incredible mum will be taking part in a 70 mile charity big bad bike ride in the mountains of Bonny Scotland . The charity is very close to my heart and raises money for Ataxia UK, so far there is no cure to this disease and it affects 2 of my cousins, who also just happen to be the most incredible people ever. All money goes directly to the charity, no money collected is used for admin, travel costs etc etc.

Anything helps so please please go to http://www.justgiving.com/Helen-Rawlinson1 and help my crazy mum raise some money for an incredible cause. The site is PayPal and credit/debit card friendly so there is little excuse. Thank you so much for taking the time to read my site and hopefully helping to make this world a bit of a sexier place to live in by helping out . (Yes its true, statically people who donate to this cause will become mind bogglingly attractive to the opposite sex overnight !, do the right thing people )

Old Spice: Ray Lewis on a Jet powered Raven

Chris 1 Comment

Old Spiced Spice and Wieden + Kennedy’s are back, and this time minus Isaiah Mustafa!!

This time they chose to pick NFL Baltimore Ravens linebacker Ray Lewis, riding a huge raven with lasers and a rocket into space and blowing up a planet to promote the Old Spice Swagger body wash. Interesting approach.

UNIQLO: Tweet To Discount

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Uniqlo twitter activation screen 1Uniqlo twitter activation screen 2Uniqlo twitter activation screen 3 

Japanese clothing store UNIQLO recently launched a great new interactive campaign. The mechanism is simple, just tweet about any of the items listed, and the price of that item gets discounted!

The mechanism was built in to the website (Click here), and the clothing items listed dropped pretty much to cost price, for example the price of a jacket can fall from £60 to just £20. The campaign finishes on the 9th September, and so far half of the products listed have already reached their bottom price.

Brilliant idea and wonderfully simple activation.

VB Beer: Cry

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Droga5 Sydney recently released this wonderful commercial for VB beer. The men featured in the ad have al lost their way into girlyness but luckily with the help of friends and bottle of VB they find the strength to push on through and become a proper man once again.

London Design Festival: Audi OUTRACE

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The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010.

The project is called OUTRACE and will enable the general public to take control of the eight Audi 8 KR-180 industrial robots via the OUTRACE website or via mobile text messages. The robotic arms will then spell out the text using LED lights attached to the robots arms, then long-exposure cameras capture these interactive light paintings, emailing them back to the original author, to the project website and to social media site to be shared.

Each robot weighs over 1200 Kg and the LED lights used write the messages are taken from the Audi R15 race car (winner of this year’s 24h of LeMans).

Audi Light show

Tipp-Ex: Bear vs hunter

Chris 4 Comments

Buzzman, France, have released the above fantastic interactive YouTube video (just play it to go to the custom page). The custom YouTube page allows you to create your own ending as to how the hunter interacts with the bear. So for they have recorded 50 video responses, if you want some fun try out some of the flowing responses: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, and fucks.

The campaign is for Tipp-Ex and has been launched to coincide with the back to school period.

Mini: Airport Clubman

Chris 1 Comment

Mini Airport

A great idea for the Mini Clubman from Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old’s from Miami Ad School. One of the main selling points for the Mini Clubman is that it has 32.8 cubic feet of cargo space with the rear seats down, so putting it next to an airport luggage carousel seems wonderfully clever.

Via: TheCoolHunter