Brilliant work by agency INGO Stockholm, to help raise awareness of homeless people selling the magazine Situation Stockholm (their equivalent of the Big Issue). They bought poster space is subway stations where the homeless people sell the magazine, and put… Continue Reading
Simple but wonderful idea from AlmapBBDO for delivery courier company Gollog. They created a digital magazine ad that took your current good street view location and overlaid a Gollog package with your current street address on it when you viewed… Continue Reading
It’s case study season again (read pro-active / scam time). This above work caught my eye for the Golf GTI by DDB, Spain. They decided to take help solve the problem of those annoying 5 second YouTube pre-roll ads by… Continue Reading
More brilliant Volkswagen YouTube work from AlmapBBDO. They created the above YouTube pre-roll ad that showed odd the benefits of the VW seamless DSG Tiptronic transmission by seamlessly automatically pressing the skip button at the end of the 5 second… Continue Reading
Nice idea from ad agency SuperHeroes for LG’s new ultra widescreen hi-res monitors. The team installed them above men’s urinals and made them look like normal ad boards, however when guys came to relive themselves the screens sprang to life… Continue Reading
It’s always great / rare to be able to show interesting digital magazine ads. AlmapBBDO, Brazil seem to be getting rather good at it. The above short case study is for the Audi R8 and used a basic iPad feature… Continue Reading
South Korean movie distributer CJ Entertainment mostly used posters to publicise their movies, however they were ineffective, so their ad agency Cheil decided to try something a little different. They installed routers behind the posters, turning them into Wi-Fi hotspots.… Continue Reading
Wonderful experiential work from Grey advertising. To help promote Seats brake energy recovery system they created Taxi’s meters that were rigged to save money on your fare every time the taxi braked. Watch peoples reaction in the clip above.
Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes in… Continue Reading
Heart-warming work for Tamanna, a Lebanese non profit that grants the wishes of critically ill children. Together with Horizon Draftfcb they granted an extra special wish for an 8 year old called Carmen who suffers from Cancer. Carmen really wanted… Continue Reading