DDB Brussels found that local research showed that more than 1 out of 3 Belgians watch their favourite TV shows in delayed-viewing mode. Of those viewers about 80% prefer to skip commercial breaks. With that in mind DDB and Volkswagen… Continue Reading
Interesting work from Gitam BBDO, Israel, for Opel. In order to help launch the new Opel Corsa they created the above interactive campaign allowing people online to create custom name badges for any Corsa cars they ordered.
Brilliant work from Volkswagen and SEA-Team agency. They created a brilliant organic Google image search result ad shown above. Great job.
Simple, yet wonderful cinema activation for Corona beer. It’s no surprise that blurry vision is a side effect of alcohol, knowing this JWT Spain, edited the first minute and a half of new film Django Unchained, so that the clip… Continue Reading
Now I’m not a parent yet, however I would imagine getting kids to brush their teeth could be a little hard sometime. The Hi-Chew toothbrush company in Japan has come up with a brilliant solution to make it fun for… Continue Reading
Simple, but effective print campaign from agency Binder, Rio de Janeiro, for Hemorio blood donation week. Who knew a little hole could make such a difference, and help get 4 times as many people to donate blood during the period… Continue Reading
After years of celebrating Real Beauty for Dove and helping women find happiness in how they look, Dove and OgilvyOne, Toronto decided to try something different. For the first time they tried to speak directly to those responsible for manipulating… Continue Reading
Nice simple and effective activation for help the homeless charity FiftyFifty by Havas Worldwide, Düsseldorf. They let cinema goers experience how homeless people feel in winter, and then via QR codes found on the blankets, people could donate to the… Continue Reading
Above is the most recent interactive case study from my own home Ogilvy Cape Town. Cape Town Tourism, briefed us to come up with an online campaign that also promotes the unexpected side of Cape Town. All the small communities,… Continue Reading
This is a bit too long to be ad ad but is a great activation idea none the less for Audi in Canada. Basically Audi and it’s local agency, Zulu Alpha Kilo, commissioned an artist to create a large life like Scalextric track, complete… Continue Reading