The best ads from 2012
Welcome to my first post of 2013, I thought I would start of by sharing my picks of the best ads from 2012. I originally wrote the article for Memeburn so hope you enjoy it. last year we continued to… Continue Reading
Case Study
IBM: Flashing Zebra Crossing
Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and… Continue Reading
Fantastic Delites: Human Hamster Wheel
Clemenger BBDO are at it again with the Delite-o-matic machine challenges for Fantastic Delites snacks. This time they test to see how far and fast people will run in an extra large hamster wheel in order to get a free… Continue Reading
Red Bull: Drive-Thru Lift
Really interesting idea here for Red Bull by Loducca, Brazil. To help promote the energy drink in brazil they created a lift stop vending machine. Stickers were attached to the relevant floor number in the lift, when they stopped on… Continue Reading
Doom: Wall of Shoes
Great local South African work by TBWA\Hunt\Lascaris. To help visualise how powerful an insect repellent Doom Super is they created a huge billboard made of shoes, and erected them on a giant billboard in Johannesburg. The copy initially read “How… Continue Reading
Allen Solly: Twitter Powered Billboard Sampling
Simple but oh so clever idea by Ogilvy India for Allen Solly, a local menswear designer label. The way the it worked was that 52 shirts were placed on the he billboard. Behind each shirt panels were rigged with a… Continue Reading
Ogilvy: Pirate Recruitment
Ogilvy Brussels was looking for a new web designer with fresh ideas. They knew that unemployed web designers can’t afford the crazily expensive editing suites they need to work, and they may be tempted to download it illegally. They uploaded… Continue Reading
KLM: Out of Facebook Reply
Simple but great idea, in a world of email out of office replies, what about leaving a message for your facebook friends too? KLM have created the above app that allows you to say where you’re going and for how… Continue Reading
Halo 4: Launch Overview
The Halo franchise has always done pretty incredible launch campaigns but the above has taken it a step further. Halo 4 was released on the 6th November and racked up $US220 million in global sales on its launch day alone,… Continue Reading
Sony: The Xperia Soda Stunt
Crispin Porter + Bogusky recently created the above activation delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone… Continue Reading