Interesting activation stunt by McCann, Oslo for Windows 8 for one of its key innovations; Live Tiles. They placed a Music branded tile on a street, when people stood on the tile it let down the walls of a fake… Continue Reading
Great work from Ford by Jane & James. In order to outsmart Toyota and offset more emissions that their Prius cars, Ford offered new Ford Fusion buyers a free custom bike designed in partnership with Philippe Starck. Buyers were encouraged… Continue Reading
Can’t remember ever seeing a Bank make a music video as an ad before so thought I’d better chare this. American Express Israel is helping to promoting The Young Professionals Project and has chosen to focus and guide nine young… Continue Reading
Great activation work from King James for Steri Stumpie.They invited some of their fans, bloggers, and a few random strangers to test the new Steri Stumpie Vanilla flavour. All the people were told was to meet at a particular park… Continue Reading
I normally try and find a great ad each day and post it here, but this is better than any of the ads that came out (Apart from a great new VW one from my own Ogilvy Cape Town, but… Continue Reading
Wonderful interactive case study all the way from Russia. In order to prove how unpredictable car accidents are, BBDO created a live 24/7 web broadcast for car insurer, Intouch Insurance. A 359 KG grand piano was suspended from nine ropes… Continue Reading
To raise awareness of Parkinson’s Disease for Shake it Up Australia Foundation, Ogilvy, Sydney, placed over 1000 wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes. Great work… Continue Reading
Another great piece of activation work from : Jung von Matt neue Elbe, Germany, this time for an anti seal clubbing organisation called NOAH. They produced an outdoor billboard with strong magnets attached to the back, and a picture of… Continue Reading
Fuel prices are getting ridiculous, so to help publicise the fuel saving electric Nissan LEAF advertising agency AKQA came up with the above brilliant activation. Because the LEAF is an all electric car you can fill it up for under… Continue Reading
Possibly the best Anti-Smoking activation I have ever seen. The work is from Ogilvy Thailand for the Thai Health Foundation, and plays not on sickening images or forced fear, but rather plain self reasoning. Via: Matt Blitz