GE created an outdoor gallery in São Paulo. The project, developed by AlmapBBDO, improved the city’s visual landscape by getting local popular street artists to paint over blank old advertising panels, high visibility art that poetically narrated GE’s work in… Continue Reading
To help raise awareness to women in Mexico on the hazards of putting on make up while driving, Mini created the above campaign. They removed the soap dispensers in girls bathrooms and then while they were doing their make up,… Continue Reading
Cafe Neamess is one of Israel’s most popular coffee brands, but people often don’t publicise they drink it because it isn’t seen as a premium brand. To change this and get people talking ad agency BBR Saatchi & Saatchi, Israel,… Continue Reading
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Ad Agency DDB Dubai created Conversations, a unique exhibition of their paintings giving… Continue Reading
The above case study is a pretty effective, yet shocking, ad tactic for the Australian Transport Accident called Roadtrip Forever. The interactive campaign uses Facebook and features custom video clips with made up augmented dialog from your best friend showing… Continue Reading
Interesting online stunt by AlmapBBDO for the Volkswagen Tiguan. They created an ad of Facebook saying the Tiguan had gone missing from the website. When users searched they were taken to a custom ‘page not found’ page that showed links… Continue Reading
Interesting work from Publicis Italy, for outdoor insect spray, ORPHEA 4D. As you will see above they managed to turn a large billboard into a giant insect trap. They positioned an image of the can and then placed glue in… Continue Reading
More great work from AlmapBBDO, Brazil for Antarctica Beer. During the Carnival in Rio de Janeiro, they developed a Beer Turnstile. The turnstile encouraged people to take the train rather that drink drive after the carnival, all people needed for… Continue Reading
Great street ad from DraftFCB, Toronto. To get more people to get their hearing tested they created the above free eye test outdoor ad. When people read the small print they were alerted to the fact a speaker was playing… Continue Reading
Brilliant work for the ANAR Foundation who handle the main child abuse helpline in Spain. The work uses lenticular printing to show 2 message on a street sign billboard, one aimed at adults (generally taller), and a second hidden message… Continue Reading