The above campaign was one of the most successful online virals from last year for Radiotjänst (Sweden’s TV licensing body). Personally I was sent it about 25 times from various friends from around the globe. The campaign attracted over 14… Continue Reading
Last week a post I did on Kulula’s new aircraft livery caused a traffic jam on my site after being linked to by BoingBoing (one of the world most popular blogs). Luckily I happen to know Kulula’s fantastic advertising &… Continue Reading
Thought I would share two great must reads with you today. The first is a study commissioned by the Wall Street Journal on the 2010 global ad spend. The basics are that there will be a small rise in spending… Continue Reading
Google recently released this presentation showing 87 digital campaigns and creative ideas that they think have stood out for 2009. Most of the examples make use of the YouTube or Google Maps API but all are pretty good examples of… Continue Reading
Sony Ericsson’s global Hopper Invasion campaign is well underway and thought it about time to give you an update on it (I first wrote about it here). The campaign promotes their new Entertainment Unlimited range of phones, namely the Satio,… Continue Reading
Advertising agency Forsman and Bodenfors created a brilliant campaign for IKEA using Facebook picture tagging to help promote a new store in the Swedish town of Malmo. The store didn’t have a huge budget so the agency created a Facebook… Continue Reading
The Brandz Top 100 report has been done yearly since 2006 by Millward Brown Optimor, part of the WPP group. The report shows the worlds top 100 most popular brands with their relevant value, and is based on over 1million… Continue Reading
Its not often I get to write about great local below the line case studies, but luckily King James have been doing a grand job with South Africa’s own favourite milkshake brand; Steri Stumpie. To start with they managed… Continue Reading
Last Friday I had the pleasure of helping to organise the first of what I hope will become many Audi Centre Cape Town MVP days. The basic idea was to see if we could use some fun non-traditional media methods… Continue Reading
Today marks the 40th anniversary of man first walking on the moon so what better way to celebrate than by reliving the mission in real time online. A dedicated website called We Choose The Moon has been set up… Continue Reading