Sony Ericsson: Hopper Invasion Campaign

Sony Ericsson’s global Hopper Invasion campaign is well underway and thought it about time to give you an update on it (I first wrote about it here). The campaign promotes their new Entertainment Unlimited range of phones, namely the Satio,… Continue Reading

Sony Ericsson adds more colour to logos

According to Dave Hilton, UK marketing director at Sony Ericsson there is “clearly a desire to freshen up our advertising”. One of the ideas is to add several more colour options to its logo, which traditionally has been a silver… Continue Reading