It’s a little late for me to writing about this but I only just saw it now and the above campaign by the Advertising School Berghs School Of Communication, Sweden is stunning. They used all forms of social media platforms… Continue Reading
Lovely digital interactive effort from Leo Burnett, Iberia for Tropical beer. For the camping they basically set out to make the Guinness world record for the worlds largest beach towel, and have a party on it to celebrate (with Tropical… Continue Reading
Japanese clothing store UNIQLO recently launched a great new interactive campaign. The mechanism is simple, just tweet about any of the items listed, and the price of that item gets discounted! The mechanism was built in to the website… Continue Reading
A couple of weeks ago I had the pleasure of meeting a brilliant South African entrepreneur called Paul Raphaely. Paul is the man behind NoMu, a company started by wife Tracy Foulkes and himself in 2000. They are essentially a… Continue Reading
Some interesting stats and a great short case study video on Wieden + Kennedy’s incredible Old Spice campaign. Have broken it down below just in case the video takes time to load for you. Key Stats: During the first 3… Continue Reading
Last week I got chatting to a fantastic chap called Aiden from Lexus Helderberg about cars and online marketing. The two go together very well but most car companies still shy away from it. Aiden however, been a more… Continue Reading
James Ready Beer and Leo Burnett Toronto teamed up for this stunning billboard campaign. So simple yet so effective, they essentially combined coupons with billboards to create billboard coupons. All people had to do was take a picture of the… Continue Reading
Loved this short case study look at Crispin Porter + Bogusky’s new campaign for Domino’s Pizza called“"Pizza Holdouts." CP+B and Domino’s set out to find people that didn’t eat Domino’s pizza and harass them (in a fun way) till they… Continue Reading
Heineken Italy and JWT have just releases a great case study showing how they managed to convince 1136 Italian soccer fans to miss the largest football match day in Italy (AC Milan vs Real Madrid), and instead show up to… Continue Reading
Ad agency Mother, London has just launched its first large campaign for UK’s Match.com. The ad is part of a new £7m through the line campaign, and features a couple finding love in a music shop. The stunning lady in… Continue Reading