After listening to one of Ogilvy London’s very own Rory Sutherland’s Ted talks (Watch it here) BBDO created the impulse saver app for Westpac Bank. The idea was to make saving money simple by creating a device/app that has a… Continue Reading
To celebrate the Brazilian Corinthians football team turning 100 Nike and Saatchi & Saatchi Brazil created a fake country for the teams 30 million fans called The Republica Popular do Corinthians. It came complete with its own passports (stamped with… Continue Reading
In order to increase awareness of rubbish on beaches, Corona beer constructed a hotel made entirely out of rubbish by trash designer H.A.Schult. They then invited local celebs to stay over to attract attention to the cause. The campaign was… Continue Reading
This is one of the best tourism campaigns I have ever seen. In order to promote Peru, Y&R, Peru bought Peru’s culture, food, traditions, and more to Peru, Nebraska in the USA. They took over the small town and filmed… Continue Reading
Wonderful execution by Wonderbra to show the benefits of their new Perfect strapless bra’s. Not sure how long this clip will stay up due the very slight NSFW content. Hat Tip: ibelieveinadv.com
Great hard work by Dutch agency Lemz. Together with IKEA they have been producing and airing a new commercial everyday for 365 days. So far 250 have been filmed, and they say top of mind awareness + sales have been… Continue Reading
Michelle from 180LA kindly sent me this nice short case study of a campaign they created for the new Mitsubishi Outlander and Outlander Sport. The aim was to to demonstrate how good the Mitsubishi’s All-Wheel Control technology is. They set… Continue Reading
Velocity films have just released the above case study/awards entry video for Telkom’s mobile operator arm, namely 8.ta. The agency behind the campaign is McCann South Africa, nice work chaps. (If anyone from McCann South Africa is reading please sort… Continue Reading
Great parody of a case study video by Toronto based agency John St. Love the creative use of a truly through the line campaign. Lesson learned, its not rocket science.
An extremely clever yet simple idea from “From Stockholm With Love” and Samsung. In order to demonstrate the toughness of the Samsung B2100 phone, they lined 70 of them up on a glass screen placed high above a concrete floor… Continue Reading