VW: The Original Click
Wonderful work for VW Original Parts by AlmapBBDO, Brazil. They took out a targeted YouTube banner campaign that directed people from imitation copies of viral videos, to the actual originals! Simple, but great.
Case Study
Febreze: Live Commercial
After a series of ads showing blindfolded people thinking that dirty rooms where fresh scented paradises, some viewers simply didn’t believe the Febreze Breathe Happy commercials were completely real. With this in mind Grey New York set up real people… Continue Reading
Cerveza Salta: Rugbeer
In Salta province, the New Zealand of Argentina, rugby is bigger than football. Salta Beer created the above unique experience where people could tackle a vending machine and get a beer. More great work by Ogilvy, Argentina.
OptiCentro: Anti-myopia Mirror
Great print work by DraftFCB, Lisbon. In order to publicise optometrists OptiCentro, they installed blurred vinyl mirrors in lifts with glasses that only showed clean mirrors in the frames.
Hellmann’s: Recipe Receipt
Wonderful innovative retail incentive for Hellmann’s mayonnaise by Ogilvy Brazil. They created and installed software on 100 till points over 3 months at a major supermarket. The software created recipes based on peoples purchases when they bought Hellmann’s mayonnaise, these… Continue Reading
EPA: Inner Art Creative
The Brazilian Pan Americana School of Art and Design and their agency Almap DDBO created the above programme that when installed tracked peoples mouse movements over a period of time, creating art that could then be shared, or even ordered… Continue Reading
Lynx Anarchy: The World’s First Invisible Ad
To launch Lynx Anarchy in Australia their agency Soap came up with the above wonderful idea. They took over a house and installed LCD screens in the windows, the videos playing on the screens could only be seen when you… Continue Reading
Emart: Shadow QR Codes
QR codes are often used, but rarely effectively or creatively. Korean agency Cheil Worldwide found a great way to use them for E-mart stores in South Korea. In order to help increase lunchtime sales at the stores they erected installations… Continue Reading
NYC Rescue Mission: Underheard in New York
Brilliant work by BBH, New York for The NYC Rescue Mission. They gave a voice to homeless people by giving them a phone, a twitter account, and then asked them to talk to people online about their day to day… Continue Reading
Coca Cola: Share a Coke
Wonderful case study for Coca Cola from Ogilvy Australia. Last year in order to increase coke’s popularity they created a nationwide campaign where users could buy a coke with their name on it. 200 popular names were printed on the… Continue Reading