JWT recently installed this brilliant interactive billboard campaign at London’s Euston Station for the National Centre for Domestic Violence (NCDV). Users would see an abusive domestic situation between a man and a woman, and were prompted to help by entering… Continue Reading
Gutsy ad for the new Ford Falcon in Australia by JWT Melbourne. The ad features a pair of Cane Toads, that are unsurprisingly not loved in Australia as a pest. Debatable if it tells you much about the car, but… Continue Reading
Such a simple yet clever idea by ad agency: McCann, Istanbul for the VW Amarok. They created a photo album that turned into a flip book style animation as you click through the pictures. You can experience the flipbook over… Continue Reading
Man wins Invisibility. With Stimorol Mega Mystery. Nobody knows what Stimorol Mega Mystery tastes like. So they’re running a competition where people can suggest any flavour they want and potentially win that flavour. But not flavours like apple or melon.… Continue Reading
QR codes are often used, but rarely effectively or creatively. Korean agency Cheil Worldwide found a great way to use them for E-mart stores in South Korea. In order to help increase lunchtime sales at the stores they erected installations… Continue Reading
Built as an R&D project at agencyrepublic.com the above poster consists of a touch sensor and a iPod linked up to Spotify. Each time someone hears a track they don’t like, all they need to do is throw something at… Continue Reading
Very clever sampling activation work by Ogilvy, Buenos Aires for Tang dissolvable drinks. They branded a Roller Coaster, installed sturdy cup holders with water in them, then got the kids to put in the Tang powder, and let the roller… Continue Reading
Clever work by Dove by Ogilvy UK. They created a facebook app that will block out the often self esteem demoralising ads seen on facebook with encouraging dove notes. The campaign works by Dove doing an advertising deal direct with… Continue Reading
Brilliant work by BBH, New York for The NYC Rescue Mission. They gave a voice to homeless people by giving them a phone, a twitter account, and then asked them to talk to people online about their day to day… Continue Reading
Innovative work from Audi by agency Kempertrautmann in Germany. They rigged an R8 LMS race car with a LED strobe light during the 24hours Nürburgring race. Fans could upload personal messages via facebook and they photographers captures the pictures during… Continue Reading