Honda: Million Mile Joe

Fantastic work by RPA, Santa Monica, USA for Honda. They managed to find a chap called Joe who had just reached one million miles in his 1990 Honda Accord. To celebrate Honda invited him to a “Small press conference”. Instead of a small press conference they surprised him with an over the top parade featuring amongst others, a giant odometer float powered by six people spinning life-sized hamster wheels, an airplane banner congratulating Joe, several marching bands, and of course a brand new 2012 Honda Accord!

To read more on his story go to http://www.MillionMileJoe.com

Chris

Adman at Ogilvy

4 Comments

  1. Joe congraulations.What is the secret?Do I have to carry my car in every time the check engine light comes on?How about changing oil every three thousand.I know you should give your car reasonable care and maintaince but how far do you go> take to dealer if you hear a strange squeal or feel a thump.Please e-mail me just a note.thanks

    Charlie

  2. My ’89 Accord is still going strong. It has 365000 miles on it. Do I get half a new Honda at 500000? On fuel, my ’89 gets 33-37 gpm. I see that the new Hondas are just now getting 43 mpg. So, it took 22 years at add 10 more mpg…

    Jim

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