Honda’s epic new ads tests your speed reading ability

Honda Keep Up
The smart folks at W+K London have created a wonderful series of YouTube ads for Honda that test your speed reading ability. It’s kind of a smart execution of another speed reading campaign last year from Cellcom.
Normally, a person reads around 180 words per minute, 80% of your reading speed is wasted on eye movement from left to right. The technique behind this ad is called RSVP (Rapid Serial Visual Presentation), which shows the reader only 1 word at a time, enabling you to read up to around 400 words per minute.
Watch the videos below and see if you can still read it at it’s fastest.


Even Faster


Adman at Ogilvy

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