The smart folks at W+K London have created a wonderful series of YouTube ads for Honda that test your speed reading ability. It’s kind of a smart execution of another speed reading campaign last year from Cellcom.
Normally, a person reads around 180 words per minute, 80% of your reading speed is wasted on eye movement from left to right. The technique behind this ad is called RSVP (Rapid Serial Visual Presentation), which shows the reader only 1 word at a time, enabling you to read up to around 400 words per minute.
Watch the videos below and see if you can still read it at it’s fastest.