World’s first banner ad that helps you read much faster

cellcom speed reading banner
Ever wanted to read faster? well if you find this Cellcom banner ad now you can.
To help promote the network’s new 4.5G service they created a smart banner ad for a few popular news sites in Israel.
Normally, a person reads around 180 words per minute, and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling you to read up to 400 words per minute and even faster. Work by D-Tales


Adman at Ogilvy


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