Volkswagen: Star Wars Dogs

Deutsch LA have released the above new Volkswagen commercial featuring Dogs dressed up in Star Wars outfits, and barking/singing the films iconic "Imperial March” song. The commercial is a teaser for their upcoming super bowl TV ad that will be aired super bowl night on the 27th January.

The YouTube clip also links to http://web.vw.com/star-wars-invite/ where people are urged to follow/Like/+1 the page, and invite all their friends to a virtual Big Game party for the Super Bowl.

Chris

Adman at Ogilvy

3 Comments

  1. I would like to know if the dogs are trained and if so how long did it take to train them.

    • Am sure the dogs are trained, the sounds are stitched together though so they didn’t really sing the song. Best to ask Deutsch LA, the agency behind it for more info. You will find their details by clicking on their name in the article underneath the ad. Best, Chris

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