VW: The Dog Strikes Back (Super Bowl 2012)

When Volkswagen released their teaser trailer for the upcoming Super Bowl ad (now with over 10million views), I had a feeling the actual main ad would be a hard act to live up to. Above is the resulting campaign, its good, but not Star Wars child Darth Vader or singing dogs good.

Good effort though from Agnecy Deutsch LA


Adman at Ogilvy

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