According to Dave Hilton, UK marketing director at Sony Ericsson there is “clearly a desire to freshen up our advertising”.
One of the ideas is to add several more colour options to its logo, which traditionally has been a silver and green sphere since 2001. New colours will include pink, blue, orange and purple.
The new logo colours will only be part of the companies latest, biggest yet £8m ad campaign to promote its upcoming Entertainment Unlimited phone and service offerings, namely the Satio, Aino and Yari handsets as well as its PlayNow music- and film-download service.
Their last big branding makeover was the incredibly successful “ I Love* Sony Ericsson”, where the Love* was the Sony Ericsson logo (see fun example below). That campaign helped to increase Sony Ericsson’s market share by 15% as well as increasing profits by over 100% in 6 months and was done by the Wolff Olins agency.
Sony Ericsson UK is also currently finalising a campaign due to launch next month, which will offer consumers who buy certain handsets the opportunity to win tickets to next year’s football World Cup, which takes place here in South Africa.
Hat tip: Marketing Magazine
