Last week saw in the worlds annual advertising ego justification awards, namely Cannes. This above campaign won big for the Integrated and Titanium selection and have been looking for a case study video since its launch last year so here it is! Fantastic work by Droga5 NYC, for Microsoft’s Bing Search engine.
Saatchi & Saatchi Cape Town has made up these great illustrations to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books.
The poster campaign featured musical greats, Keith Richard, Amy Winehouse and Michael Jackson, which used the art of music to tell their stories.
Credits:
Client / Brand: Wordsworth Books
Title: Music Biographies
Medium: Posters
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella
Copywriter: Melanie Horenz
Illustrator: Johan Strauss
Today would have been David Ogilvy’s 100th birthday. To help celebrate this momentous occasion we decided to make a site called www.inspiremedavid.com. As David is still quoted regularly we took 100 of his quotes and randomised them on the site. Once you find a quote you like you can share it on Twitter or Facebook.
To find out what Ogilvy South Africa is up to just follow us on @OgilvyCT or @Ogilvy_Joburg
Huge thanks to @JustinHartman who helped me to put this all together over the weekend
Fun work for VW, this time for the new Golf R. They created prosthetic mouth pieces that mimicked the effects of g-force and then hired promoters to walk around town with branded T-Shirts saying “Golf R, 188KW of refined fury”. Simple, effective, funny.
Via: Ogilvy Cape Town
Great work by DDB Paris and Unit 9 for Mini. They have done a mashup of Google Maps and facebook and put it all together with some nifty Flash work. Basically you install the facebook app, pick a Mini, choose any place on earth, and then either create a race circuit yourself or find one someone else has already made and race the car around the map. You can then challenge friends, post your times, and invite friends to join in. Was glad to get to make the first circuit in Cape Town. Go to http://www.facebook.com/MINI.france to try it for yourself.
Hat Tip: Adverblog
Wonderful update of the ever popular Did You Know style videos this time by Socialnomics.
All your favourite mind boggling social media stats have been updated and a Lion King African style sound track added.
The work is based on the book Socialnomics by Erik Qualman.
Love this ad for Stimorol’s new Taste Twist chewing gum. The campaign was done by our very own Peri van Papendorp and Jamie Mietz of Ogilvy Cape Town.
Wonderful interactive work by Ogilvy Paris for Perrier. They have created a YouTube page and 6 videos of the club that that can be unlocked. More views of the page unlocks the videos and the hotter and more risqué the clips become. To see the videos for yourself go to http://www.youtube.com/perrier.
Great work by CP+B for Burger King. Instead of asking people to “Like” their whopper burger to get a reward they booked out a channel on Direct TV in the USA and all that airs on the programme is a spinning Whopper burger 24/7. If you view the channel long enough prompts are displayed telling you how to get a free one. So far 50,000 Whoppers have been given away. They say people have viewed the channel for over 300,000 minutes just to get their free burger.
Nice campaign from Axe Mexico showing one horny mans plans to survive the end of the world.