Brilliant work by DDB New York for charity Water is Life. They recently launched what they are calling a "Hashtag Killer" campaign, which sets out to eradicate the ironic #firstworldproblems meme in order to raise awareness about serious developing world issues.
The agency gathered various #FirstWorldProblem tweets and then approached people in Haiti to recite them in an anthem video. But perhaps even more affecting is the campaign’s series of personalized responses, in which various Haitians console those who have used the hashtag on Twitter. The responses will be delivered by Water is Life as well as a number of celebrities like LMFAO, Christina Millian, and Others.
