Brilliant work from Volkswagen and SEA-Team agency. They created a brilliant organic Google image search result ad shown above. Great job.
Corona: Django Responsible Drinking
Simple, yet wonderful cinema activation for Corona beer.
It’s no surprise that blurry vision is a side effect of alcohol, knowing this JWT Spain, edited the first minute and a half of new film Django Unchained, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.
Hi-Chew: Toothbrush Hero
Now I’m not a parent yet, however I would imagine getting kids to brush their teeth could be a little hard sometime. The Hi-Chew toothbrush company in Japan has come up with a brilliant solution to make it fun for kids to brush their teeth. They created a toothbrush that uses an accelerometer to interact live with a brushing game in a style similar to the game Guitar Hero.
Watch the case study above to see how it works. Now if only they could get a way to integrate this into a portable screen that sticks to a mirror….gamification of brushing your teeth, brilliant.
Advertising Agency: Hakuhodo, Tokyo, Japan
Hemorio: Tiny Hole
Simple, but effective print campaign from agency Binder, Rio de Janeiro, for Hemorio blood donation week. Who knew a little hole could make such a difference, and help get 4 times as many people to donate blood during the period than the previous year.
Facebook: News Feed Redesign
Take a look at Facebook’s upcoming new news feed design. The new design aims to take away a lot of the clutter, give more info on links/pictures, and replicate the functionality across mobile and tablet devices. If you have ever seen Google+ you may notice an uncanny resemblance. Either way see it below, or watch the short clip above to see the new feed in action.
The Guardian: #VoiceYourView
BBH New York, and the US Guardian News have created the below wonderful print / outdoor campaign using the images of illustrator Noma Bar.
The illustrations show opposing viewpoints for different debates. Each picture represents one side of an issue, and when flipped it displays the opposite view. The work will appear at key locations in New York, Chicago, Los Angeles, and San Francisco as outdoor ads and mobile billboards.
People are encouraged to take a photo of the side they support and upload it to Instagram or Twitter using the hashtag #VoiceYourView. They also launched a microsite that shows the submissions, tracks votes on the different issues, and features Guardian articles about them to introduce readers to open journalism and the Guardian as a whole. Brilliant.
Dove: Thought Before Action
After years of celebrating Real Beauty for Dove and helping women find happiness in how they look, Dove and OgilvyOne, Toronto decided to try something different. For the first time they tried to speak directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers –by creating and seeding a fake app for Photoshop that turned their alterations back to the original image. See how it worked above. Ironic that this would have been designed by the very people they are targeting, but nice idea non the less.
FiftyFifty: Frozen Cinema
Nice simple and effective activation for help the homeless charity FiftyFifty by Havas Worldwide, Düsseldorf. They let cinema goers experience how homeless people feel in winter, and then via QR codes found on the blankets, people could donate to the charity to help make winter a little warmer for those that really need it.
Music by ex-homeless man Daniel Mustard performing ‘Creep’ by Radiohead.
UTEC: Drinking water billboard
Brilliant work, Mayo Draft FCB and UTEC in Lima have created the first billboard that produces drinking water from the air. The billboard soaks up humidity from the air, then filters it through reverse osmosis, then stores the water for people to use at the base of the billboard! If only all billboards were this helpful.
Fanta: Tastable Print ad
Fanta and OgilvyOne in Dubai have created a tastable print ad for their new Fanta Orange drink. When people take a bite of the ad they can get a taste of what the new Fanta Orange drink tastes like. Am not sure if it actually works (cant imagine paper tasting that good), but still gets people talking and that’s great.
Not totally dissimilar to an ad we did at Ogilvy Cape Town for Volkswagen a couple of year ago (see Volkswagen’s "Eat the road" print ad )