Urbanears created an interactive analogue sound poster for their new Urban Ears product Slussen, a mobile DJ mixing system app for iPhone. Agency Uncle Grey created illustrations engraved with ridges, that produce sound as they are scratched with your fingernail.
If you want to download the Slussen app by Urbanears go to https://itunes.apple.com/us/app/sluss…
Scrabble: WiFi
Like the official game, ‘Scrabble Wifi’ is a playful way to get free wifi connection by spelling words. People’s words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Clever work by Ogilvy, France.
Coca-Cola: Sharing Can
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time Ogilvy France and Ogilvy Asia-Pacific teamed up to make a can that splits in half for Coca-Cola. They took the classic Coca-Cola 330ml can and designed it so you could twist it and it separated into 2 mini cans to share. I want one.
Mary Meeker 2013 Internet Trends Report
The 2013 Mary Meeker Internet trends report is shown below, key findings focus on the growth and shifts happening in the mobile and tablet space around the world.
Mary Meeker is an American venture capitalist and analyst at successful Silicon Valley venture capitalist firm Kleiner Perkins Caufield & Byers. Each year Mary publishes key technology and consumer trends from that year in her annual “Internet Trends Year-End Report”.
Highly recommended reading if you’re in the tech, marketing, media industry.
Audi R8: Gone in 5 seconds Case Study
Recently at Ogilvy Cape Town we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds.
Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.
ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
GE: Outdoor Gallery
GE created an outdoor gallery in São Paulo. The project, developed by AlmapBBDO, improved the city’s visual landscape by getting local popular street artists to paint over blank old advertising panels, high visibility art that poetically narrated GE’s work in Brazil. People could go online and vote for their favourite work of art, plus an augmented reality app saw the artwork come alive, All this in a city where city building billboards are banned.
kalahari.com: 2 for the price of 1! (Speed)
Fun work from JWT, Cape Town for a 2 for 1 movie sale at South African online retailer Kalahari.com. If you enjoy the one above there is another one with a Taken theme here.
Philips Blenders: Fruit Mashup
Ever wondered about creating hybrid fruits? if yes then you may just like this new work from our Ogilvy & Mather, Brazil office for Philips Blenders. They created 3 new fruits (Pinegrape, Bananaberry, and Kiwigerine) and tried them out at a local market. Watch the video to find out how it all went down.
MINI: Don’t make up and drive
To help raise awareness to women in Mexico on the hazards of putting on make up while driving, Mini created the above campaign. They removed the soap dispensers in girls bathrooms and then while they were doing their make up, set off a hidden airbag with a safety message. Watch above and enjoy the reactions.
Ad Agency: Publicis, Mexico
Home Depot: Thank You
Touching ad from for the Home Depot by The Richards Group, Dallas. The filmed employee’s kids talking about the great things their parents do to help others, helping to humanise the Home Depot brand. Simple, effective.