Audi: Media iPhone app

Audi, one my favourite brands have just made a nice step forward by launching the  AudiMedia iPhone app for press and fans. The app shows latest news, pictures, videos and product info on the whole Audi range.

It’s available now from the iPhone app store for free, just click here to give it a go.

Loerie Awards: 2010 African Cliché commercial

As the date for Africa’s largest advertising awards show looms ever nearer the zany guys and girls at Ogilvy Cape Town decided to make an African Cliché style commercial to help remind everyone that the time is near. The awards in question are of course the Loerie Awards and will be held again this year in Cape Town.

Last year was great fun, so am hoping for more of the same this time around. Coverage of the awards highlights will of course will be made right here just for you.

For more info go to http://www.theloerieawards.co.za. Tickets are now available.

Hat tip: Amy Maybin

Skittles: Mob The Rainbow

Skittles recently gave away a bizarre bowling scholarship worth $10,000 to James Fulp. The scholarship was part of a Skittles facebook “Mob The Rainbow” campaign, all fans had to do was click the “Like” button on their facebook page and after 100,000 “Likes” the scholarship money was awarded.

Skittles in my view has one of the best brand facebook pages in the world and is definitely worth a look (click here). They also have a great website that is never ending (i.e. you can scroll down the page forever), they integrate consumer generated Skittles content from their You Tube, Twitter and facebook networks.

Great work again from the Evolution Bureau

Google: Chrome Fastball

Chromefastball To show off Google Chrome’s speed and features BBH created the above YouTube game. When you go to http://youtube.com/chromefastball you will start a game that sees a chrome ball race around an obstacle course and stop at various points where you will have to complete tasks integrating chrome with Google Maps, Translate, Search, Twitter and Last.fm.

Go to Chromefastball to give it a go. My best time was 2.25min see if you can beat it.

Nando’s: Uruguay vs Ghana

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Nice of Nando’s to publicly get behind Ghana for tonight’s world cup clash. Great work as always from Black River FC.

Chad Hurley on YouTube

Chad Hurley and the Queen This morning I received an interesting email from a friend at McCann, London on a talk that Hatty Day attended. Chad Hurley the founder of YouTube was giving a brief talk on some YouTube stats and his views on a few related topics. Most people will have heard this already, but there were a couple of interesting insights so thought I would share it with you.

  • YouTube was founded in 2005.
  • It receives 2 billion views per day.
  • It is in third place for site visits globally after Google and Facebook.
  • 24 hours of video are uploaded to YouTube every minute.
  • Chad’s most admired brand is Apple for their ability to drive innovation in the category with polished, well focused ideas.
  • Chad doesn’t plan to take on any hardware ventures (one of the questions was whether he planned to create a bespoke camera tool for uploading). He thinks it is easier to remain a platform, as a global website automatically has a worldwide audience whereas a product needs to be sold into a veritable host of people.
  • HD and 3D have been incorporated into YouTube.
  • Chad’s plan for the next 10 years is to focus on the basics (finding, watching and sharing videos).
  • YouTube pays music labels directly.
  • Chad feels that Google have struggled in the social space because they look past emotion and create something very rational and technical (unlike Apple and Facebook).
  • Chad’s advice for doing well is to move and be visible with what you’re creating – this will ensure that you are recognised as a leader. Talk about the innovation you’ve been creating.

Old Spice: Questions

Another month and another hilarious Old Spice ad, this time singing the praises of their body wash. The ad is a continuance of their previous brilliant campaign also featuring the same sarcastic gent (Click here to see the original great ad).

Another addition to a fab campaign by Wieden + Kennedy, you can see more of these by visiting the Old Spice  YouTube channel here.

SpecSavers: Goal line Technology

Specsavers Specsavers a UK optometrist yesterday released a great print campaign in several local newspapers (The Sun,The Daily Star, The Daily Express and The Daily Mail ). The ad takes the piss out of the controversial goal that was disallowed during the England vs Germany World Cup match last Sunday.

Nice work.

Microsoft Office 2010: 10 New Great Features

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As regular readers will know I’m a big Microsoft fan, even if sometimes for no other reason than to annoy all my friends that use Macs. For the last month I have been testing out their new version of Microsoft Office 2010 and thought I would share what I think are the top ten new features. Office has more than 100 new and improved features, and has already been downloaded over 7.5 million times for the beta version alone. Office 2010 is now on general release at all computer shops everywhere, click here for a price guide, or here to go the Office 2010 site and try it out yourself.

Top 10 Office 2010 New Features

  1. Web Apps: Office 2010 has full integration with Microsoft’s new online versions of Word, Excel, PowerPoint, and OneNote allowing you to save, share and edit documents online. Microsoft has given 25 Gig free storage space to all users on its skydrive service. All you will need is a free hotmail or windows live account. This is a huge rival to the likes of Google docs. Click here to give web apps a try for yourself.
  2. Backstage Backstage: when you now click the file tab Office 2010 brings up a new window called backstage.  Its kind of like the command centre for Excel, Word, Outlook and PowerPoint, where users can send, save, share and see print previews and info about their documents etc without closing out the current doc.
  3. Picture editing in word: Word now has a great picture editing suite built in. Its not going to rival Photoshop but for editing pics in Word its pretty impressive, you can choose from a ton of different effect options, and even remove the background from a photo, and capture screen grabs without having to leave Word.
  4. Powerpoint video editing: You can now import a video clip into PowerPoint and then trim the clip, compress it, and even change video colours etc etc. This is a great time saving device and much better than the original method of having to link to video files in presentations.
  5. Office 2010 Speed: I noticed the speed of the programmes has sped up pretty considerably, especially in Outlook. Now all the programs start up quickly and even basic functions like saving files, importing data, and previewing edits have been optimised for speediness.
  6. Ribbon bar: The ribbon bar that shows you all a programs functions has now been extended to the entire Office line-up, and it can be fully customized. This was always a feature I loved in Word and now its available in Outlook too, making navigation and editing way faster. Ribbon bar
  7. Outlook Quick Steps: Quick steps lets you define common tasks that you perform on a regular basis and wish to have them done with one click. i.e. you could setup a quick step to move all e-mails from joe@blogs.com to your friends folder with just one click. You can also assign keyboard shortcuts to each quick step as well. Once created, the Quick Step appears in its own section of the ribbon on the first tab.
  8. Outlook Conversation View: Put simply, it lumps all replies to a message into a single item in the message list, eliminating the inbox full of “Re:” this and “Re:” that. If you need it you can see every message in the thread with a single click. It’s even more intelligent and capable than the Gmail equivalent.
  9. Outlook Social Connector: Social networking site feeds from Facebook, Linkedin and Myspace can now be linked to your relevant contacts in Outlook. You can also click on one persons name and you will see a panel that shows all email correspondence, and social network updates for that person as well as their picture.all_networks_osc_web
  10. PowerPoint Broadcast: PowerPoint Broadcast lets you broadcast a PowerPoint presentation on the web, live. The cloud-based service is free, all you need is a Windows Live/hotmail ID. All you do is save your presentation the Broadcast service, grab the generated URL, send the link to the relevant people, then when the viewer clicks the link, it launches the presentation in their browser so they can view the presentation along with the your instructions all live.

There are a whole host of other upgrades and features, such as being able to preview copy and paste edits. To put it simply though, if you are looking for a full office suite then Microsoft office is still the only way to go and with 2010 they have just made it better and more user friendly. Click here for a video look at the new Office.

To find out more on Office 2010 click here.

Lynx: Jessica Jane Clement (Rise)

Please enjoy these fun short clips for Lynx’s new “Rise” campaign. The ad stars model and TV actress Jessica Jane Clement, and her clueless man who could have it all if only he had used some Lynx Rise shower gel. Go to the Lynx facebook page or the Lynx YouTube channel to catch the rest of the ads.

Agency: BBH, London.